What To Wear Next

Morning Read launches new online store, The First Cut Golf Shop

First Cut Golf Shop - Now Open

Greetings, Morning Read readers. We’re glad you’re here. It’s been a challenging year for the golf industry and golf fans alike. So, first, take a breath. Take a bow. You deserve a break. These are trying times.

And while you’re at it, why not treat yourself?

Shopping online has never been more popular – or simpler. Today, Morning Read is proud to open a new online store, The First Cut Golf Shop. We’re confident our threads will have you – yes, you – looking good and feeling great this fall, and beyond. The First Cut is set up for shoppers who crave a golf lifestyle, and today you’ll notice that we’re featuring a wide selection of college and university gear. While many parts of the U.S. will miss college football this fall, you can still sport your team’s colors. As you poke around, you’ll find a variety of college-themed golf gear on our virtual shelves, with more to come.

As we progress, look for an array of shirts, sweaters, caps and accessories, plus “Editor’s Picks” from our fashionable team and exclusive deals every week -- price crashes ahead! -- to help you find the best merchandise. To get you started, we’re happy to offer all Morning Read subscribers 15% off the listed price. Go here to validate your subscription and unlock your instant savings. (Not a subscriber? Just drop your email into our database and you’re in – remember, a subscription to MR is free.)

Morning Read is thrilled to partner with the following brands as The First Cut Golf Shop makes its debut:

Belyn Key
Donald Ross
Galvin Green
Greg Norman
Imperial Headwear
Southern Tide
Southern Tide Collegiate Apparel
Zero Friction

More great names in golf wear, golf accessories and golf gear to come. With that, our store is open. We hope you and those closest to you are healthy and safe. Happy shopping!

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