When we first saw the fall 2018 golf apparel collections presented last January, it was clear brands were embracing Pantone’s color of the year, Ultra Violet, in many different shades and hues.
And while jewel tones are typical colors to see in the fall season, how they’re styled, patterned and ramped up is what we interpret to be the true meaning behind Pantone’s choice of Ultra Violet, describing it as ‘inventive and imaginative.’
According to Pantone, purples have long been symbolic of counterculture, unconventionality and artistic brilliance. Musical icons Prince, David Bowie and Jimi Hendrix brought shades of Ultra Violet to the forefront of western pop culture as personal expressions of individuality.
Nuanced and full of emotion, the depth of Ultra Violet signifies experimentation and non-conformity, spurring individuals to imagine their unique mark on the world and push boundaries through creative outlets.
Pantone’s colors of the year typically reflect what’s going on in the world. They also encourage designers and brands to use color to inspire and influence - believing that colors can convey deep messages and meanings.