What To Wear Next

What to Wear Notebook - AHEAD

AHEAD continues to blaze trails with its Spring 2019 collection

AHEAD Spring ’19 Headwear Collection 

With two decades of leadership in the headwear industry, AHEAD continues to blaze trails with its Spring 2019 collection, which will be formally introduced at the PGA Fashion & Demo Experience in Las Vegas. The Spring ’19 collection features new performance fabrics and styles, plus fresh updates to existing styles and fashion items such as multiple mesh offerings and laser-cut patterns, as well as an infusion of new colors — including Arctic Blue, Chrome and Battleship — to some of the best-selling styles.

AHEAD and Golfoholics™ Kick Off Partnership

AHEAD and Golfoholics have formed an exclusive partnership to launch a line of headwear, apparel and other branded merchandise featuring Golfoholics’ distinctive tee and olive logo. Together, they will cater to Golfoholics rapidly growing following of golf addicts. 

The initial headwear collection includes Golfoholics Xtra-Dry performance caps in navy, khaki and red, and Golfoholics Light-Cotton caps in white and sky.  Each hat retails for $28 at www.golfoholics.com and www.aheadusashop.com/collections/golfoholics.

AHEAD caps are renowned for their fit and style, and are worn exclusively by golf legends Jack Nicklaus and Annika Sorenstam, PGA Tour player Jim Furyk and the LPGA’s Brittany Lincicome.

With a following of more than 70,000 already, Golfoholics plans to build the world’s largest golf community by serving up irreverent content, memorable experiences, exclusive offers and branded merchandise, including the new AHEAD caps.  80% of golfers don’t belong to a club, and Golfoholics hopes to attract those 21 million who yearn for that experience, camaraderie and entertainment. 


Related Stories
|