Growing up in a small, west Texas town, the access to fashionable clothing wasn’t readily accessible or in abundance. The closest ‘real’ shopping experience was in Dallas - a 350 mile, five-hour drive away.
So how did brothers Robert and Will Brunner acquire such a sense of style and desire to start their own ‘lifestyle’ men’s apparel brand?
She’s called Grandma and her name is Devereux.
“The rare fashion options we did have available to us growing up were bland and unexciting,’ said Robert Brunner, co-founder and creative director. “Yet our family always made dressing well a priority, and our grandmother taught us that it’s a form of good manners. Family values and ideals are paramount in everything we do, including our business, so naming it after her is a nod to what we’re all about.”
Devereux started in 2014, and we first saw them at the PGA Merchandise Show in Orlando that year. Yes, the brothers golf - a lot - and consider dressing for the sport part of their lifestyle mission. They were looking to create something they couldn’t find - golf clothes that you could wear for other things like kicking around at a weekend barbecue. They wanted good looking, comfortable, casual outfits that could also be worn on a golf course.
Whatever way you want to look at it, the hybrid or cross-over notion wasn’t widely accepted by the ‘standard’ golf polo community at first. “We look at active wear and see where we can make it golf-friendly especially with performance attributes for travel, packing and going places in addition to golf,” said Brunner.
‘Proper Threads’ is the company’s tagline. Proper not as in stuffy, but as in the intentional aesthetics of good quality, stylish clothing that make you feel good when you wear them.
Not to be a name dropper, but Nordstrom discovered Devereux at The Collective men’s fashion trade show in Las Vegas and now carries a number of pieces in stores and online. That’s getting noticed.
Elevated designs and craftsmanship in button down woven shirts and swim shorts made from carefully selected, superior fabrics with beautiful digital printed graphics add to the lifestyle collections.
Other pieces include the Gravity pant and Cruiser short made of a polyester/cotton/spandex blend that’s a little lighter weight for summer wear, and the fabric weave looks like linen. They have mesh pockets, four-way stretch, cooling technical properties and a soft color palette that go with lots of options.
There’s a new Rush Hour pant for the office and a Passport pants for travel coming out the end of June. Both are performance bottoms that have a natural look for the guy on the go.
Prints are on-trend and considered ‘what to wear next.’ Everything from botanical prints to sea life, tile patterns, and whimsical motifs with vibrant coloration create a form of self-expression and an uplifting addition to the wardrobe.
Another thing to watch for is Devereux’s ‘Proper Tour’ mobile pop-up shop that’s equipped with merchandise and a lounge. Check the website for how to request it at your next event, and while there be sure to scan the Blog section - the brothers do a nice job giving tips for what to wear when, travel packing, interviews with its PGA Tour ambassador, Danny Lee and more.
Rodney Dangerfield may have felt like he never got any respect, but sometimes if you hang in there, keep chipping away and stick to your core values, the right thing happens at the right time. It’s Devereux’s time.