Industry News

Royal Albartross introduces women's shoe

ROYAL ALBARTROSS LAUNCHES “THE RUNWAY”

Chic, Comfortable Women’s Golf Shoe Performs On and Off Course

London, England (April 16, 2019) – Women’s golf shoes will never be the same again, and that’s a good thing. Royal Albartross has challenged the notion of how a golf shoe can fit—and how a golf shoe can look—with its ground-breaking new design for women – The Runway.

By adding this new, revolutionary slip-on, performance flat golf shoe for women, the British footwear brand continues to expand its “athleisure” collection with a lineup of styles that deliver on-course traction, all-day comfort, and fashion-focused aesthetics.

The Runway (suggested retail price of $199) boldly makes the statement that golf footwear can perform exceptionally on the course while still complementing wardrobes and lifestyles off course. Although simple in its appearance, The Runway is really quite advanced, beginning with a sole that features eight strategically placed, rose-shaped point lugs for increased turf grip, plus lateral grooves around the sole’s perimeter that provide enhanced platform stability with a streamlined, street-savvy aesthetic.

“This new style can easily transition from the 1st tee to the 19th hole, and then out to dinner or shopping,” says Royal Albartross CEO Alex Bartholomew. “In all of those scenarios, the wearer will always feel dressed for the occasion.”

Available in a variety of colors—from classic understated nude tones and navy blues to animal prints—the new Runway golf shoes feature quilted leather uppers, a design element often found on women’s everyday shoes made by leading luxury brands like Chanel.

“It’s about the details,” Bartholomew added. “So often women’s golf shoes are just an interpretation or tweak on a men’s design with a wash of pink, and it just doesn’t work.”

What truly distinguishes Royal Albartross from other golf shoe manufacturers is the brand’s attention to detail and its commitment to top-quality materials sourced from all over the world. Each pair of Royal Albartross shoes features Italian leather, high-shine components, Japanese laces, and high-tech golf cleats from the United States. The brand also employs master artisans who craft each aspect of the shoe by hand. It takes eight weeks and more than 250 tasks to make a single pair of Royal Albartross golf shoes.

For additional information or to order, access the web site at www.albartross.com

About Royal Albartross
With its design headquarters in London and its factory in Montegranaro, Italy—the heart of Italy’s shoemaking region—Royal Albartross crafts exceptional golf shoes, belts, and travel bags. Since it was founded in 2012, the brand has launched 43 golf shoe styles for both men and women, and it has garnered support from some of the biggest names in the sport of golf, including world-renowned instructor David Leadbetter.

Media Contacts:
North America

Karen Moraghan
Hunter Public Relations
908/963-6013
kmoraghan@hunter-pr.com

International
Amy Hancock
+44.207.307.0510
amy@albartross.com