Industry News

NBC to promote Full Swing Simulators


Full Swing Becomes Official Simulator for GOLF Channel Productions

GOLFNOW Salesforce Will Represent Full Swing Simulators Technology to its Golf Course Partners Throughout North America, Europe and Australia

ORLANDO, Fla. (Jan. 23, 2019) – NBC Sports Group and Full Swing Simulators today announced a multi-year partnership designed to promote the use of indoor simulation technology to golf courses around the world as a complementary option to the traditional round of golf.


Riding recent momentum created by a successful return to competitive golf in 2018 by Full Swing Simulators Ambassador Tiger Woods, as well from users of the technology like three-time golf major championship winner Jordan Spieth and NBA superstar Stephen Curry, Full Swing Simulators products now will be promoted by the international salesforce of NBC Sports Group’s GOLFNOW throughout North America, Europe and Australia.

“Today’s golfers continue to look for different ways to enjoy the sport when they can’t be outside on the golf course, and we’re looking forward to introducing Full Swing technology to our forward-thinking golf course partners as an option,” said Will McIntosh, executive vice president, Strategy, GOLF. “Indoor golf can be an effective strategy for golf course operators to generate incremental revenue at any time, but in particular during inclement weather and when outdoor golf may be out of season at their respective location.”

“The opportunity to partner with GOLF Channel to showcase our innovative simulator and Virtual Green technology to their global audience, as well as incorporating it into Revolution Golf’s instructional platform, is one that we cannot wait to get started,” said Full Swing Simulators CEO Ryan Dotters. “Course owners around the world having the ability for their golfers to use GOLFNOW to book time in one of our simulators at their location is a really exciting way we think we can help grow the game of golf.”

Through its world’s largest tee-time marketplace, GOLFNOW will integrate Full Swing Simulators’ customer locations into its website and mobile reservation applications to enable a seamless booking experience for golfers interested in visiting golf course facilities enabled with Full Swing technology.

Full Swing also will become the Official Simulator Partner of GOLF, including GOLF Channel productions, Revolution GOLF and GOLFNOW. A Full Swing simulator will be used this week inside the GOLF booth at the 2019 PGA Merchandise Show. Full Swing Simulators also will be installed inside NBC Sports Group offices in Orlando, Fla.; Stamford, Conn.; and Belfast, Northern Ireland.

GOLFNOW is an innovative technology company specializing in golf-related products and services that is creating frictionless ways for golfers and golf courses to better connect. GOLFNOW operates the largest online tee-time marketplace in the world, offering more than 3.5 million registered golfers a variety of ways to stay connected to their favorite courses and the ability to easily book tee times online and via mobile devices any time of day. With offices in Orlando, Fla., and Belfast, Northern Ireland, GOLFNOW also provides technology, support and marketing services to nearly 8,000 golf courses in 26 countries around the world. GOLFNOW is included in the GOLF Business Solutions suite of digital businesses, owned by NBC Sports and managed by Golf Channel, which is available to more than 500 million viewers worldwide. For more information, go to GOLF Business Solutions.

About Full Swing Inc.
Full Swing Simulators revolutionized the golf simulator in 1986 and now is the largest U.S.-based producer of multi-sport simulators. Patented dual-tracking technology, combining high-speed cameras and infrared light wave technology provide unmatched swing data and real-time ball feedback, has made Full Swing the official simulator partner of Golf Channel & Topgolf SwingSuites. Users can dynamically experience more than 13 sports including golf, which features 84 Championship Golf Courses. Team Full Swing boasts PGA TOUR Players Tiger Woods, Justin Rose, Jordan Spieth, Jason Day, the LPGA’s Brooke Henderson & the NBA’s Steph Curry. Head to for the latest product offerings and news.

Media Contact:
Dan Higgins
GOLF Channel Communications