Industry News

Golf Business Solutions debuts platform


Instructor Plus Combines Expert Consultation and Proprietary Management Tools

Technology Available for Demonstration at 2019 PGA Merchandise Show

ORLANDO, Fla. (Jan. 22, 2019) – GOLF Business Solutions today introduces a new comprehensive and customizable technology platform and service for golf instructors, which combines expert consultation and proprietary management tools to help instructors improve their businesses in an increasingly competitive marketplace.

Instructor Plus – inspired by GOLFNOW’s Plus management and marketing service currently being used by more than 1,300 golf courses nationwide – combines a dedicated marketing agent with a unique suite of technologies to provide the expertise and tools to help golf teachers customize and boost their marketing, sales, social media – all designed to free up more time for instructors to be with their students. The new platform will be available for demonstration at the GOLF Business Solutions booth at the 2019 PGA Merchandise Show. The booth (#2173) will be hosted by all golf businesses within the NBC Sports Group portfolio and managed by GOLF Channel.

“Most instructors are independent operators and don’t have the time or staff needed to accomplish their long list of business, marketing and communications tasks,” explains Lorin Anderson, vice president of Instruction, GOLF. “Or, too often, one of those categories – like marketing – is left unaddressed because of the lack of resources and expertise. Instructor Plus is the solution to these business-critical issues that golf coaches have been waiting for.”

The technology behind Instructor Plus is designed to benefit any instructional operation, from sole proprietors to multi-instructor, stand-alone facilities. Instructors can choose between a full-service option or a do-it-yourself Toolkit, which provides the instructor with a customized, mobile-friendly website, robust instruction-scheduling software, an email marketing tool and a coach-student communications app.

Connecting More Golfers to Golf
Historically, golf facilities have underutilized instructional programs, but studies show its potential to be a bottom-line booster. A National Golf Foundation study stated golfers’ enthusiasm for playing golf skyrockets once they are consistently breaking a score of 100. Similarly, a Pellucid Corp. study found that for every stroke dropped from a golfer’s handicap during a given year, that golfer, on average, played 10 percent more rounds of golf.

GOLF Business Solutions’ introduction of Instructor Plus can help golf facilities create much more visibility for their instructional programming to their local community of golfers, in turn, creating more demand which elevates player engagement at the facility. Instructor Plus can easily be built into a golf course business plan and leveraged for revenue building, market share and increased profitability.

“We know that facilities that have high-quality teachers see more play and more spending from the golfers who engage with their instruction programs,” Anderson said. “Instructor Plus creates continual opportunities to grow this engagement through professionally managed marketing while freeing up the instructor to spend more time on the lesson tee, where he or she is most valuable.”

“I love having a dedicated brand agent working for me and with me, which allows me more time to interact with my students and to do what I love – which is be on the lesson tee. Since utilizing Instructor Plus, I’ve increased my social following and we’re starting to gain more momentum and adding more students into the academy.”
Brian Jacobs, owner, Brian Jacobs Golf
Ridgemont Country Club, Rochester, N.Y.

“The great thing about Instructor Plus and my brand agent is that they open up a whole new window of time for me. With the email campaigns and other things we’ve been doing, it’s really helping to fill up my lesson book.”
Rob Strano, owner
Strano Golf Academy, Destin, Fla.

About GOLF Business Solutions
GOLF Business Solutions is a complete spectrum of business-to-business services offered by the family of golf brands within the NBC Sports Group portfolio and managed by GOLF Channel. Building off the recognition and trust of the GOLF brand, the comprehensive offerings of GOLF Business Solutions are designed to meet virtually any need of businesses interested in investing in golf, helping them to become more efficient and effective. Included are services offered by GOLFNOW, GOLF Advisor, Revolution GOLF, GOLF Academy and GOLF Am Tour.

-NBC Sports Group-

Media Contact:
Dan Higgins
Golf Channel Communications