Industry News

Planet by Lauren G touts women’s style


Sunrise, Florida – PLANET by Lauren G announced today plans to exhibit at the 66th PGA Merchandise Show, January 22-25, 2019, in Orlando, Florida.

PLANET by Lauren G is impressing the fashion world by celebrating the country club lifestyle with her latest creations. PLANET’s ”Effort-less Dress-up Casual” women’s collection provides sophisticated look and feel experiences with exhilarating, fashion forward designs that appeal to affluent women who appreciate simplicity, comfort, quality and style. Women are key drivers in the global economy and are now accounting for 70-80% of all consumer purchasing through a combination of their buying power and influence*. As a result, there is exponential growth and participation of women influencing resort, country club and golf membership decisions.

PLANET has identified an emerging trend in women’s country club apparel. “With resorts and clubs searching for additional offerings to incentivize women participation and membership, not only does the inclusion of PLANET provide an additional profit center, it also offers socialization and much needed networking opportunities for women,” says Lisa Attea, National Director of Sales for PLANET. “Our collection delivers a fun, comfortable and sophisticated emotional feeling that women want while attending club and resort social events.” “Additionally,” says Lisa, “Our resort and club clients are excited introducing our collection to their members and guests. And women love it!”

Beginning Wednesday, January 23 through Friday, January 25, PLANET will be at the PGA Show introducing a country club lifestyle collection of item driven pima cotton sweaters and spa tee shirts as well as a full ready-to-wear collection. You can see PLANET’s collection on their web site at

About the PGA Merchandise Show
The 66th PGA Merchandise Show, held Jan. 22-25, 2019, in Orlando, will welcome some 1,000 top golf companies and brands and more than 40,000 industry professionals from around the world to the industry’s annual global summit for the business of golf. The PGA Show Demo Day, the world’s largest professional golf testing event, will be held on Tuesday, Jan. 22, at the Orange County National Golf Center.

During PGA Show days, Jan. 23-25 at the Orange County Convention Center, PGA Professionals, retailers and industry leaders will uncover the latest trends, source the newest golf merchandise, test the latest equipment, learn proven business best practices, network among peers and move forward the business of the game. The PGA Merchandise Show is a trade-only event and is not open to the public.

About PLANET by Lauren G
PLANET by Lauren G is an upscale women’s clothing designer and manufacturer that offers a creative collection of ready-to-wear fashion forward designs that appeal to customers seeking simplicity, style and comfort. A creative collection of item driven pima cotton sweaters and spa tee shirts as well as a full ready-to-wear collection. The collection is offered in a large color palette of bright to pastel colors and black and white. PLANET is currently available in resorts, country clubs and better-end boutiques and spas throughout the world.

*Bloomberg January 2018

Planet by Lauren G: Lisa Attea, (212) 938-0020,
PGA Merchandise Show: Sherry Major, (716) 662-3855,