Industry News

<p>Puma, Malbon combine on apparel</p>

PUMA AND MALBON GOLF ANNOUNCE NEW COLLABORATION THAT CELEBRATES INDIVIDUALITY AND STYLE WHILE RESPECTING THE TRADITION OF THE GAME

The Reimagined Golf Collection Features Fresh, Streetwear-Inspired Designs Fused with Passion for Golf

Enter code: Buckets to view/shop the collection here: http://bit.ly/2Lc658i

Hi-Res Images of PUMA Golf + Malbon Collection:

https://fastcat.puma.com/web/275b8fc4788031f7/malbon/

CARLSBAD, Calif. (August 23, 2018) —

PUMA Golf, a leader in golf style, innovation and design, unveiled today a fresh collection of lifestyle golf apparel, footwear and accessories in tandem with Los Angeles-based brand, Malbon Golf.

PUMA has continued to make a name for itself in the golf community, pushing the envelope of golf fashion, with style geared for youthful golfers and traditionalists alike, designed to be worn on and off the course. Malbon Golf jumped on the scene with that same mindset, passionate about golf, and determined to deliver unique gear to inspire a new generation of golfers. The two brands have teamed up to create a unique 8-piece collection that unexpectedly blends vintage PUMA style and authentic golf silhouettes with preppy style and urban street wear. The result is an instantly iconic collection with undeniable character and individual style delivering a fashionable edge from the links to the street.

"When the chance to work with PUMA Golf was presented to us we jumped at the opportunity. PUMA is a heritage brand yet they have been able to connect with the youth through creative product and marketing,” said Stephen Malbon, founder of Malbon Golf. “Malbon Golf was created for the new generation of golfers, paying respect to the traditions of the game but propelling it into the future.”

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“The idea for this collaboration was brought to us by passionate golfers on our team who are also engrained in the fashion and skate culture,” said Grant Knudson, Head of Footwear & Accessories, PUMA Golf. “Working with Malbon and his team was a natural fit from day one – it was a true collaboration in the sense that we were able to combine a variety of concepts and ideas and let creativity run its course. Good ideas can come from anywhere and this uninhibited, outside the box approach resulted in a collection that anyone passionate about style and golf will appreciate – it’s a perfect mix where you can stand out without making a scene.”

The PUMA Golf + Malbon 8-piece collection includes: Available Friday, Aug. 24

Malbon Golf Shirt ($98) – Featuring a unique floral, palm blended pattern overlaid with repeating text, an authentic PUMA slogan used on vintage products from the brand, "One Step Ahead with Puma, For Puma Does it the Quality Way." The preppy, floral button up utilizes shell buttons, subtle, tonal branding and elevated accents combined with a premium quality polyester blend fabric. Available in Peacoat colorway.

Malbon Golf Sweater ($128) – Featuring the popular Malbon “Buckets” logo, this warm, game-ready sweater is designed with ribbed cuffs and hem for a touch of retro style and royal elegance, while ensuring optimum on-course performance thanks to a polyester blend. Available in Peacoat colorway with red accents.

Malbon Golf Tee ($48) Constructed with a supremely comfortable cotton-polyester blend, with the iconic “Buckets” logo on the left chest.  Available in Peacoat colorway. 

Suede G Malbon Golf Shoe ($144) – The original PUMA Suede launched in 1968 and since then has been influencing street style, and transcending generations with its classic, cool vibe. The Malbon Collection Suede G features the vintage PUMA quote “One step ahead with Puma, for Puma does it the quality way” on the left heel, the collections unique floral, palm print overlay on the sockliner, and the Golf “Buckets” Logo on the heel. The shoe, designed with a low-nap suede leather upper and elevated microfiber leather formstripe, is built on a hidden traction outsole that fuses street proven style with grip and performance for the course. Each pair will come in a special edition Suede 50th Anniversary shoe box that features the same tropical print as the sockliner.  Available in Peacoat-Puma White colorway. 

Malbon 110 Snapback Cap ($42) – The Malbon 110 Snapback features a 3D embroidered buckets logo combined with a moisture wicking performance sweatband so you can look as good as you feel on course.  The 110 Snapback features the iconic PUMA Cat logo on the bill and a reflective PUMA label.  Available in Peacoat colorway. 

Malbon Stretch Belt ($34) – The Malbon Stretch Belt features a sleek, low profile buckle and comfortable elastic strap with “Buckets” embroidered on it.  Available in a white body with red trim design, the Malbon Stretch Belt features Peacoat colored buckle to accessorize seamlessly with the rest of the collection. 

PUMA X Malbon Golf Crew Cut Sock ($20) – The Malbon Crew sock features the same all-over tropical print seen in the Malbon Golf Shirt with cool tube stripes at the cuff for a unique, retro look. A cushioned footbed and compression arch provide a secure and comfortable fit while advanced moisture control keeps feet dry. Add the “Buckets” logo and you have the perfect sock match your style game. Available in Peacoat-Puma White colorway. 

Malbon Leather Glove – ($35) Available for right-handed golfers, this piece is designed in a chic Buckthorn brown colorway with genuine Cabretta leather, four-way stretch knit across the knuckles and strategically placed perforations for the softest feel and enhanced breathability.  The finishing accent is a cool PUMA X Malbon Golf logo on the leather tab giving this glove an unmistakable look of cool confidence.   

Product is available Friday, August 24 at: http://bit.ly/2Lc658i  Enter code: Buckets

Media Contact:

Rachel Rees, COBRA PUMA GOLF, rachel.rees@cobrapuma.com, cell: 760.710.7434
Jared Kelowitz, JDPR, jaredk@jdpr.com, cell: 864.901.2957

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About COBRA PUMA GOLF

COBRA PUMA GOLF is a corporate division of PUMA SE and combines two strong brands that provide a full range of offerings to the golf industry. COBRA PUMA GOLF is an inclusive company for golfers of all abilities, attitudes and styles who enjoy the game. The portfolio includes COBRA Golf’s high performance drivers, fairways, hybrids and irons, as well as PUMA Golf’s Sport Lifestyle footwear, apparel and accessories to help golfers Look Better. Feel Better. Play Better. Fusing performance and style, COBRA PUMA GOLF brings a focus on innovation, technology, compelling design and superior performance with an edge to the global golf marketplace. COBRA PUMA GOLF is a part of PUMA SE, one of the world’s leading Sports Brand that designs, develops, sells and markets footwear, apparel and accessories.  For more information, visit cobragolf.com and cobragolf.com/pumagolf.