Industry News

Ahead to stage Colonial merchandise


FORT WORTH, Texas (May 21, 2018) More than 200,000 people are expected to pour into the merchandise tent at the Fort Worth Invitational, this week’s stop on the PGA TOUR at historic Colonial Country Club. For the ninth consecutive year, AHEAD is partnering with tournament organizers to stage the merchandise tent, a 5,000-square-foot facility that will feature logoed headwear, apparel, and accessories.  AHEAD products will be predominantly featured at the event.  

In addition to organizing all the fixtures for the tent and providing merchandise for retail sale, AHEAD is supplying the headwear for the Fort Worth Invitational’s more than 1,500 volunteers.

“AHEAD has been a great partner to work with over these many years,” said Alicia Singer, Director of Retail, Colonial Country Club. “They’re constantly coming up with fresh merchandising ideas and cool new products. This year’s T-shirts are a perfect example as they turned out great and will be a big hit with the customers.”

Singer added the merchandise tent is conveniently located on “Main Street” in the middle of the course, bordered by the 9th, 10th and 11th holes. The store is open from 8 a.m. to 6 p.m. daily beginning today through Sunday.

Recent winners of the tournament include Jordan Spieth in 2016 and Adam Scott in 2014. Spieth, Scott, Rickie Fowler, Justin Rose, Jon Rahm and Webb Simpson headline this year’s stellar field.

For more information about AHEAD, visit To access the company’s online shop page, visit


Founded in 1995, AHEAD is a multi-dimensional brand with a proven track record of success distributing headwear, apparel, and accessories to the green grass, resort and corporate markets. Its single focus of providing quality products, with innovative, high-quality design, and merchandising concepts has led to more than 20 years of continued growth and expansion. AHEAD is a leading supplier of headwear to the USGA, PGA of America, Ryder Cup and numerous PGA Tour events in addition to more than 5,000 green grass and resort shops throughout the world. Among active professional golfers who wear AHEAD gear on the course are Jim Furyk and Brittany Lincicome. Golf legends Jack Nicklaus and Annika Sorenstam wear AHEAD exclusively.


Media Contact:

Karen Moraghan
Hunter Public Relations