Industry News

Golftec opens fitting center in Georgia


(Englewood, Colo) – GOLFTEC – the world leader in golf lessons and one of the top employers of PGA Professionals –  announces the opening of a new Atlanta-area instruction and club-fitting center at the popular Fox Creek Golf Club in Smyrna, Ga. A Grand Opening event will be held on May 12, RSVP info is available here:    

Located at 1501 Windy Hill Rd., the new location is staffed by highly-trained coaches, including Center Manager, Curt Sanders, who has taught thousands of lessons and competed against the sport’s greatest players at the 2008 PGA Championship. The new build is the third GOLFTEC in the Atlanta-area and showcases the company’s vibrant new in-center design scheme. It is just the fourth GOLFTEC to be located on a golf course, allowing coaches to provide outdoor and on-course lessons. 

The new GOLFTEC features the leading-edge instruction programs that led to a 96 percent success rate among players of all skill levels. Lessons are taught one-on-one by Certified Personal Coaches and utilize proprietary teaching technology. Fox Creek features GOLFTEC’s enhanced TECFIT® custom club-fitting program, a TOUR-like fitting experience that combines swing characteristics with ball flight data to help identify optimal golf equipment for each student. An extensive array of clubhead/shaft options are available.

“The Fox Creek GOLFTEC is without question one of the finest facilities in our network and ideally suited to help local golfers play their best.” said Joe Assell, Co-Founder and CEO of GOLFTEC. “It stands out as a first-class option for instruction and club-fitting in an area with a great history and culture of golf.”

Area golfers are encouraged to come meet the staff and learn about the pioneering programs that have led to unrivaled category growth. The largest driver of new business comes from referrals, as students drop an average of seven strokes from their scorecard. More information on the team can be found here

“The golfing community in Atlanta is fantastic and we can’t wait to introduce more players to our award-winning services,” said Sanders. “Our staff here is comprised of some of the best teachers I’ve ever worked with, and when you combine that talent with all the new technology GOLFTEC has pioneered, you get the perfect golf improvement system.”

The renowned, global GOLFTEC coaching team is comprised of experienced professionals, most of whom are PGA Professionals and have taught thousands of lessons. Each goes through a rigorous multi-week certification at GOLFTEC University including continued advanced training to master the analysis of golf swing mechanics, the technology utilized by GOLFTEC and the most productive teaching techniques. Committed to strengthening the industry and hiring only the best staff, GOLFTEC is one of the largest employers of PGA Professionals in the world.

To learn more about GOLFTEC, please visit or call 877-446-5383.


The world leader in golf lessons and a top employer of PGA Professionals has a 96 percent success rate among its students. Since 1995, GOLFTEC Certified Personal Coaches, the vast majority of which are PGA Professionals, have given more than 7 million lessons. The company operates hundreds of centers worldwide and has a presence in almost all major U.S. cities, Canada, Japan, Hong Kong and Singapore. All lessons are based on the company's "Five Factors:" Fact-Based Diagnosis, Sequential Lessons, Video-Based Practice, Advanced Retention Tools and TECFIT® club-fitting. To date, more than 600 GOLFTEC Coaches work across a global network of Improvement Centers, consisting of both corporately-owned and franchise-owned locations and employees.




Bill Feidler