Industry News

Arccos Caddie expands for Android


Golf’s First Artificial Intelligence Platform Now Available as Free Beta Feature

STAMFORD, Conn., April 23, 2018Arccos Golf today announced the launch of Arccos Caddie, golf’s first artificial intelligence (AI) platform, for Android users.

Arccos Caddie is a premium feature within the Arccos 360 platform, which consists of 14 ultralight sensors that pair with a free app to automatically record and analyze every shot the user takes. Developed in partnership with Microsoft and dubbed “The World’s Smartest Caddie” by numerous media outlets, the award-winning Arccos Caddie shows players their optimal strategy on any hole in the world.

Its AI engine is fueled by golf’s richest data set, which includes over 100 million shots hit during 750,000+ rounds played by the Arccos community, and 418 million GPS mapping data points on 40,000+ courses worldwide. Arccos Caddie also considers a player’s personal shot history, course elevation and weather conditions. It was recently declared Permitted Under the Rules of Golf, according to USGA decision #2017-0754.


“Our vision is to turn every club into a Smart Club via an Arccos sensor to automatically capture data for every shot. This then feeds into the Arccos Caddie AI platform, which helps golfers of all skill levels make smarter decisions and shoot lower scores,” said Sal Syed, Arccos CEO and Co-Founder. “Our users lowered their handicap by an average of 3.55 strokes in 2017. That’s 46.7x faster than the average player with a USGA handicap, and a huge testament to the fact that we are truly on the right track. We expect that trend to continue with the extension of Arccos Caddie to the Android platform.”

Initially launched for iOS devices in 2017, Arccos Caddie for Android will be available for free while in beta. The platform includes real-time “Plays Like” distance calculations that precisely account for the impact wind speed, wind direction and elevation have on how far each shot travels. Based on the success of Arccos Caddie and its position as a thought-leader in the golf industry, Arccos was recently named among the World’s Most Innovative Companies 2018” by Fast Company, ranking #3 in the Sports category globally.

“The PGA TOUR has done a great job of using advanced analytics to help its players practice and perform their best. At other levels of the game, capturing the necessary on-course data has been a real challenge,” said Mike Downey, Director, Principal Evangelist – Sports at Microsoft. “Arccos has cracked that code and built a robust data set which they’re deploying via the Microsoft Azure cloud to the benefit of golfers worldwide.”


In addition to Microsoft, Arccos’ official partners include Cobra Puma Golf, which recently launched golf’s first smart set, Cobra Connect Powered by Arccos. As part of this ongoing collaboration, every club in the Cobra KING F8 line features an Arccos sensor embedded in the grip. This helps players improve faster by automatically tracking and receiving actionable insights for every aspect of their game.

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About Arccos Golf, LLC

Arccos Golf, LLC develops game-changing connected golf products. The company is revolutionizing the golfing experience by integrating automatic shot tracking with Artificial Intelligence to deliver unparalleled insights that help players maximize their potential.

Media Contact:

Bill Feidler, 703.615.4034