Industry News

GolfNow, GlobalGolf team up

Partnership with GlobalGolf Encourages More Play

ORLANDO, Fla. (March 29, 2018) – GolfNow and online retailer GlobalGolf have partnered to offer golfers credit toward rounds of golf in exchange for their previously played golf clubs.

“We’re always searching for new ways that we can help golfers get out on the golf course,” said Jeff Foster, senior vice president, GolfNow. “Through this partnership with GlobalGolf, turning your used equipment into rounds of golf demonstrates our commitment to discovering these types of creative opportunities that help our golfers play more often.”

As the world’s largest e-commerce platform for pre-owned golf clubs, GlobalGolf built its reputation on industry-leading product selection, rapid shipping and next-day order processing. Through this new partnership, golfers using GolfNow to book their tee times also can take advantage of this unique trade-in program accessed from the Trade & Play page on the website. Golfers interested in trading in their equipment are quoted a dollar value for their pre-owned clubs and, upon trading them in, will receive an immediate credit – applied directly to their GolfNow account – for 120 percent of the value to use toward booking future tee times on GolfNow.

“Pioneering this first-of-its-kind program with GolfNow is another innovative way we strive to grow the entire industry,” adds Ed Byman, CEO of Global Value Commerce, owner-operator of “We’re giving golfers the best possible value for their clubs while helping to increase rounds played globally.”

Offerings like the equipment trade-in program with GlobalGolf is another way GolfNow is reducing the barriers to playing more golf. GolfNow offers easy, 24/7 access to millions of tee times at nearly 8,000 golf courses around the world. More than 48,000 golfers have enrolled in the GolfNow VIP program, which offers benefits like waived convenience fees and cancellation protection, rewards points, as well as a bevy of other perks.  The Play Card by GolfNow provides an exclusive 25 percent discount on local tee times at the best courses.

About GolfNow

GolfNow is an innovative technology company specializing in golf-related products and services that is creating frictionless ways for golfers and golf courses to better connect. GolfNow operates the largest online tee-time marketplace in the world, offering more than 3.5 million registered golfers a variety of ways to stay connected to their favorite courses and the ability to easily book tee times online and via mobile devices any time of day. With offices in Orlando, Fla., and Belfast, Northern Ireland, GolfNow also provides technology, support and marketing services to more than 8,000 golf courses in 24 countries around the world. GolfNow is included in the suite of digital businesses owned by NBC Sports and managed by Golf Channel, which is available to more than 500 million viewers worldwide. For more information, go to GolfNow Business.

About Global Value Commerce

Bringing structure and stability to how golf equipment is bought, sold and traded online at fair market value, GVC boasts 16 consecutive years of double-digit growth.  The company recorded nearly $60 million in sales in 2017 on flagship and as well as,, and GVC was recently named to the National Golf Foundation’s inaugural list of “Top 100 Businesses in Golf.” 

A catalog with vast product information, GVC’s PGA Value Guide sets industry standards on pricing and is used by millions of golfers to calculate credit or cash for their trade-ins.  Its companion trade-in network boasts more than 7,000 PGA Professionals who monetize golf club inventory, notably exchanges, demos and un-hit overstock.

With its global headquarters in Raleigh, NC, GVC’s 130-person staff includes PGA members and other golf-equipment experts who develop extensive content about product attributes and advise customers about how different types of equipment make them better players.  Distribution centers in North Carolina, Utah and a new facility in Mississauga, Ontario total 100,000 square feet and house more than 400,000 units at any given time. 

More information:, 866.843.0262

-NBC Sports-

Media Contacts

For GolfNow:
Dan Higgins
Golf Channel Communications

For Global Value Commerce:

Andy Tabor