Industry News

Puma Golf introduces Ignite PwrAdapt Hi-Tops

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CARLSBAD, Calif. (March 20, 2018) – Broadening its acclaimed PWRADAPT footwear collection, today PUMA Golf introduced its head-turning IGNITE PWRADAPT Hi-Tops.  The IGNITE PWRADAPT Hi-Tops offer a fresh take on a footwear trend that first gained notoriety when Rickie Fowler stepped out on the PGA Tour wearing PUMA hi-top golf shoes in 2016. The IGNITE PWRADAPT Hi-Tops are the perfect blend of on-trend style and game-changing performance technologies, providing golfers with state-of-the-art innovation, comfort and stability all in one eye-poppingly cool silhouette.

The PWRADAPT Hi-Tops take traction to the next level, utilizing PUMA’s proprietary PWRADAPT sole technology that introduces revolutionary 3-dimensional traction pods and responsive cushioning with IGNITE Foam throughout the entire length of the midsole for the first time in a cleated shoe.  Further enhancing comfort, an EVOKNIT knitted collar replaces a traditional tongue for improved fit and excellent breathability. Bolstering on-course performance, the shoes offer golfers optimum ankle support across a variety of turf conditions and come with a two-year waterproof warranty ensuring that they deliver in all types of weather. The IGNITE PWRADAPT Hi-Top ($220) is available today in two versatile colorways - Grey Violet and Black. 

“Our goal each season is to push the game forward with products that challenge the status quo while respecting the traditions of golf. The IGNITE PWRADAPT Hi-Tops represent this continued drive for style innovation and the evolution of a silhouette that’s become synonymous with PUMA Golf and Rickie. It’s our way of integrating the latest in on-trend fashion elements with cutting-edge golf footwear,” said Grant Knudson, Global Head of Footwear & Accessories, PUMA Golf.  “The combination of the proven PWRADAPT platform and a hi-top knitted upper brings the perfect blend of style and performance suited for a wide variety of conditions golfers can encounter on course.” 

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Key features: 

Perfect Fit Strap: Lightweight hook and loop strap for customized fit and locked in support. 

IGNITE Foam: Revolutionary and proprietary midsole foam provides energy return, responsive comfort, stable cushioning and superior step-in comfort. 

PWRADAPT Traction: PUMA’s proprietary sole system provides revolutionary 3-dimensional traction and cushioning for ultimate performance and comfort. 

Epic Tour Last: Ample room, more volume and less toe spring for a fit and feel meant for cleated performance. 

Hidden Design Elements: The design incorporates some hidden details: the leather tab on the heel is stamped with the zip code of PUMA Golf’s Carlsbad’s Headquarters, the interior of the perfect fit strap features a cat skull with cross clubs, inserting an element of extreme sports into golf.  The inside sock-liner has a large scale topographic map of Carlsbad which also points out the exact location of PUMA Golf’s Headquarters.

For more information on the entire PWRADAPT collection click here: https://www.cobragolf.com/pumagolf/pwradapt 

Look Better. Feel Better. Play Better.TM

     

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Media Contact:

Rachel Rees, COBRA PUMA GOLF, rachel.rees@cobrapuma.com, cell: 760.710.7434

Jared Kelowitz, JDPR, jaredk@jdpr.com, 864.233.3776 ext. 24

About COBRA PUMA GOLF 

COBRA PUMA GOLF is a corporate division of PUMA SE and combines two strong brands that provide a full range of offerings to the golf industry. COBRA PUMA GOLF is an inclusive company for golfers of all abilities, attitudes and styles who enjoy the game. The portfolio includes COBRA Golf’s high-performance drivers, fairways, hybrids and irons, as well as PUMA Golf’s Lifestyle footwear, apparel and accessories to help golfers Look Better. Feel Better. Play Better. Fusing performance and style, COBRA PUMA GOLF brings a focus on innovation, technology, compelling design and superior performance with an edge to the global golf marketplace. COBRA PUMA GOLF is a part of PUMA SE, one of the world’s leading Sports Brand that designs, develops, sells and markets footwear, apparel and accessories.  For more information, visit cobragolf.com and cobragolf.com/pumagolf.