Industry News

Cobra introduces King Utility Black irons

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Carlsbad, Calif. (February 20, 2018) COBRA Golf today introduced its new KING Utility Black iron, now available in traditional Variable or ONE Length construction. Featuring an all over black PVD Coating, full hollow body construction, 100% forged CNC Milled Faces and Grooves, along with MyFly®8 Technology, the KING Utility Black iron delivers the perfect blend of precision, speed, forgiveness and adjustability in a sleek looking utility iron.   

Both the KING Utility Black and KING Utility Black ONE Length irons feature PWRSHELL™ Face Technology that is constructed using a forged 455 high-strength stainless steel insert that optimizes the Sweet Zone TM for consistent ball speed, launch and distance across the face.  A hollow-body, multi-material construction utilizes a high-density tungsten toe weight, (67-73 grams in the Variable iron and 90-94 grams in the ONE Length version) and a thinner, unsupported face to lower CG for easy-up distance and maximum precision from any lie.  In addition, Computer Numerical Controlled (CNC) milling creates highly accurate grooves for consistent spin across the entire face.

Like all 2018 COBRA KING equipment introductions, the KING Utility Black irons come equipped with COBRA CONNECT™ Powered by Arccos System providing Tour level analytics that help players gain insight into their game so they can make smarter, data-driven decisions and improve faster.  Electronically embedded sensors in the grip automatically record the distance and accuracy of every shot so golfers can track their improvements round-to-round. The fully connected set works in conjunction with the award-winning Arccos 360 smartphone application, which provides advanced rangefinder GPS distances for more than 40,000 courses. 

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Again, COBRA engineers have manipulated the design of the KING Utility Black ONE Length iron to match the weight, length and lie of a 7-iron allowing for one simple, repeatable swing throughout the set.  

The Utility Black Iron ($219 graphite; $199 steel (through custom only) is available in a 3u iron (loft range: 18o-21o) and a 4u iron (loft range: 21o-24o) and comes equipped with a Graphite UST Recoil 780 ES SmacWrap shaft in regular, stiff and x-stiff flexes and utilizes a Lamkin ACE Crossline (58+) COBRA CONNECT Black grip.  The steel shaft offering is a True Temper AMT Tour White shaft featuring a black powder coating finish and is available through custom only. The Utility Black ONE Length is available in a 3u iron (lofts: 18o-21o) a 4u iron (lofts: 21o-24o) and a 5u iron (lofts: 24o-27o) and features the same shaft options as the variable length version in stiff and regular flexes (x-stiff available in custom) with Lamkin ACE Crossline Tour Taper grips in a Red/Blue colorway. Both versions of the Utility Black irons, available in RH only, will be available at retail on April 6, 2018. For more information on the entire KING family of products, visit cobragolf.com. 

Media Contacts:

Rachel Rees, COBRA PUMA GOLF, rachel.rees@cobrapuma.com, cell: 760.710.7434

Jared Kelowitz, JDPR, jaredk@jdpr.com, 864.233.3776 ext. 24

 

About COBRA PUMA GOLF 

COBRA PUMA GOLF is a corporate division of PUMA SE and combines two strong brands that provide a full range of offerings to the golf industry. COBRA PUMA GOLF is an inclusive company for golfers of all abilities, attitudes and styles who enjoy the game. The portfolio includes COBRA Golf’s high performance drivers, fairways, hybrids and irons, as well as PUMA Golf’s SportLifestyle and SportLux footwear, apparel and accessories to help golfers Look Better. Feel Better. Play Better. Fusing performance and style, COBRA PUMA GOLF brings a focus on innovation, technology, compelling design and superior performance with an edge to the global golf marketplace. COBRA PUMA GOLF is a part of PUMA SE, one of the world’s leading lifestyle companies that designs and develops footwear, apparel and accessories.  For more information, visit cobragolf.com and cobragolf.com/pumagolf.