The KING Forged TEC Black Irons Deliver the Feel & Precision Of A Tour Iron Now In Variable and ONE Length Designs
Carlsbad, Calif. (February 20, 2018) COBRA Golf today introduced its KING Forged TEC Black irons with softer feel, improved power and a new, dark finish, now available in a traditional variable or ONE length set make-up. Utilizing a dynamic combination of cutting-edge face, finish and feel technologies, the KING Forged TEC Black irons provide golfers with the ideal balance of form, function, distance and feel.
Like all 2018 COBRA KING equipment introductions, the KING Forged TEC Black will feature the innovative COBRA CONNECT™ Powered by Arccos System providing Tour level analytics that help players gain insight into their game so they can make smarter, data-driven decisions and improve faster. Electronically embedded sensors in the grip automatically record the distance and accuracy of every shot so golfers can track their improvements round-to-round. The fully connected set works in conjunction with the award-winning Arccos 360 smartphone application, which provides advanced rangefinder GPS distances for more than 40,000 courses.
Consumers who purchase a standard 7-piece set of KING Forged TEC Black irons in any configuration (Variable and ONE Length) will also receive additional Arccos 360 screw-in sensors to round out their 14-club set, ensuring that consumers have a fully connected experience.
“Better players are going to love the combination of soft feel, tour-level precision and maximum playability that the KING Forged TEC Black irons provide,” said Tom Olsavsky, Vice President of R&D for COBRA Golf. “With some incredible new innovations, these irons will allow golfers to get dialed-in for more greens-in-regulation and better scoring, while maintaining their sleek look round-after-round.”
Both the KING Forged TEC Black and KING Forged TEC Black ONE Length irons feature an all-new Forged 4140 Stainless Steel face that is thinner and stronger to provide improved deflection and increased ball speed across the face. In addition, the all new Technology Enhanced Cavity (TEC) utilizes a 100% carbon fiber medallion that damps vibrations to provide a softer, yet more solid feel during impact. The handsome new Dimonized Black Metal (DBM) Matte Finish boasts the industry’s most durable satin black finish ever, reducing glare and providing extreme wear resistance while maintaining the look and feel of a classic forged iron.
Ensuring maximum playability, the KING Forged TEC Black irons utilize high-density Tungsten weights that are strategically placed on the heel and toe of the clubhead to lower and center CG for improved forgiveness and precision.
The KING Forged TEC Black ONE Length irons offer an added dimension of consistency, as COBRA engineers have manipulated the design of each iron to match the weight and length of a 7-iron, allowing for one simple, repeatable swing throughout the set. This is primarily achieved through Progressive Tungsten sole weights in the mid and long irons to deliver matching 7-iron head weights for each iron in the set. In addition, lie angles have been adjusted to optimize ball flight in a ONE Length set configuration. Long irons have a more upright lie angle, while the short irons and wedges have a slightly flatter lie angle delivering more consistent trajectory and ball flights.
Finally, the KING Forged TEC Black ONE Length irons feature a true after-market True Temper AMT Tour White steel shaft, which has been powder coated black to match the finish of the matte black iron head. Progressive weighting in the shafts (shaft weights increase in 3g increments thrhoughout the set), with lighter shaft weights in the long irons promote higher launch and more speed, while the heavier shaft weights in the short irons and wedges promote more accuracy and control.
Both the new KING Forged TEC Black variable length irons and KING Forged TEC Black ONE Length irons (MAP: $1,099 steel; $1,199 graphite) are available through stock in a 7-piece (5-GW) set in both right and left-hand versions. The steel True Temper AMT Tour White shaft features a black powder coating and is offered in both regular (R300) and stiff (S300) flexes. A graphite offering in the UST Recoil 760 ES SmacWrap (in lite flex) and a 780 ES SmacWrap in regular and stiff flex is available through custom only. Both sets of irons come standard with Lamkin ACE Crossline COBRA CONNECT grips, featured in a Black colorway for the variable length sets and a Blue/Red colorway for the ONE Length sets, and will be available at retail beginning April 6, 2018. For more information on the entire KING family of products, visit cobragolf.com.
Rachel Rees, COBRA PUMA GOLF, firstname.lastname@example.org, cell: 760.710.7434
Jared Kelowitz, JDPR, email@example.com, 864.233.3776 ext. 24
About COBRA PUMA GOLF
COBRA PUMA GOLF is a corporate division of PUMA SE and combines two strong brands that provide a full range of offerings to the golf industry. COBRA PUMA GOLF is an inclusive company for golfers of all abilities, attitudes and styles who enjoy the game. The portfolio includes COBRA Golf’s high performance drivers, fairways, hybrids and irons, as well as PUMA Golf’s SportLifestyle apparel, footwear and accessories to help golfers Look Better. Feel Better. Play Better. Fusing performance and style, COBRA PUMA GOLF brings a focus on innovation, technology, compelling design and superior performance with an edge to the global golf marketplace. COBRA PUMA GOLF is a part of PUMA SE, one of the world’s leading lifestyle companies that designs and develops footwear, apparel and accessories. For more information, visit cobragolf.com and cobragolf.com/pumagolf.