Industry News

Hogan Co. lauds its factory-direct model


FORT WORTH, Texas, January 23, 2018 -- The Ben Hogan Golf Equipment Company, manufacturer of premium golf clubs and golf bags, recently announced that their innovative 'Factory Direct' distribution and pricing model has proven to be extremely successful since its launch in mid-2017.   

The Ben Hogan Golf Equipment Company remains committed to producing the highest-quality, best-performing and best-feeling golf equipment in the world, all sold direct-to-consumers exclusively online at

This new business model is consumer-friendly and makes Ben Hogan golf equipment easily accessible at factory-direct prices with no retail mark-up. "We've been really, really pleased with consumer acceptance of this new model,” said Scott White, President and CEO of the Ben Hogan Golf Equipment Company.  "We knew the concept made sense … people are buying more and more premium products online; it's becoming more of the norm."  


In addition to the new ‘Factory Direct’ distribution pricing and model, the Company has developed a multitude of new programs and promotions all collectively designed for ongoing expansion and the re-establishment of the iconic Ben Hogan Golf Company brand.  These include:

Demo Program:  The Company understands that most serious players need to personally experience golf equipment before they purchase. The Ben Hogan Demo Program is simple,  risk-free, and enables golfers to try Ben Hogan products on their home course or range. 

More details can be found at

No-charge customization: The Company offers free length and lie adjustments on all iron sets, utility irons and hybrid clubs.  Additionally, a variety of premium KBS steel shafts and UST graphite shaft options are priced identically. 

Online financing:  The Ben Hogan Golf Equipment Company has partnered with KLARNA, a Swedish bank that provides instant, online financing.  Customers can choose flexible payment terms, in addition to making purchases via credit card or via PayPal.

Trade-UP Program:  Most recently, the Company has created a new Trade-UP program whereby golfers can offset the cost of their already-affordable ‘Factory Direct’ Ben Hogan products by simply selling their used equipment back to the Ben Hogan Golf Equipment Company.

More details can be found at


Another important initiative is the re-introduction of the Ben Hogan Golf Equipment Company Tour staff program. Last week, the Company entered into an agreement with PGA TOUR Professional J.J. Henry, a golf professional who embraces many of the same characteristics Mr. Hogan embodied including: honesty, integrity, preparation and hard work.  Thus, illustrated with his 500th PGA TOUR event. The Company will announce the appointment of another prominent PGA TOUR Professional to the staff later this month.

In the spring of 2018, the Ben Hogan Golf Equipment Company will expand their golf equipment line with the addition of a number of new golf products and accessories. All of which have been engineered with the same  precision, and  built with the same craftsmanship found in the current line of irons, wedges, utility irons, hybrid clubs and golf bags.

"We will continue to refine and improve our processes, and are very optimistic about 2018 and beyond" continued White.  "We know the Ben Hogan brand is important and occupies a special, unique place in the golf business.  We will remain laser-focused on what we do, who we sell to, and will always be committed to Mr. Hogan's quest for excellence."

About Ben Hogan Golf Equipment Company

Ben Hogan Golf Equipment Company manufactures premium golf clubs and golf bags, and is committed to continue Ben Hogan's reputation of innovation, performance and classical designs.  The company is based in Fort Worth, Texas, Ben Hogan's longtime home and the site of the original Company which opened in 1953.  The Company offers their premium products online at exclusively.  By eliminating the retail "middleman", the Company's cost structure is minimized and consumers are able to purchase high-quality golf equipment at factory-direct prices. To learn more about Ben Hogan Golf, please visit

Keep up-to-date with all of the latest Ben Hogan Golf news on social media:

Twitter @BHGolfEquipment 

Facebook @BenHoganGolfEquipmentCompany

Instagram @BenHoganGolf

For Media Information, Contact: 

Tracy Nackel, Read the Greens, Golf Media, 760-420-1602 or

Vanessa Price, Read the Greens, Golf Media, 714-544-6515 or

© 2018 Ben Hogan Golf Equipment Company, LLC