With new materials, patterns and textures, Lamkin unveils three new grip lines designed to deliver functional performance benefits for all golfers..
SAN DIEGO, 11 January 2018 – Lamkin Corporation, the original manufacturer of premium golf grips, is set to preview three new grip lines at the PGA Merchandise show this January. The TS1, Comfort PLUS and SONAR grips will be available in early April. Each new grip in the portfolio offers unique performance characteristics appealing to a wide range of players and reinforcing their brand promise to deliver a perfect grip for every golfer.
The launch of the new lines marks a point in Lamkin’s 92 year history where the iconic brand is pushing the boundaries in technology and material innovation yet again. “We’ve examined every aspect of our business, from compound development and surface textures through manufacturing processes. We want to ensure we’re delivering the highest quality, best feeling and most functional grips in the world but appreciate that every golfer will have a different take on those qualities,” explains Lamkin CEO and President Bob Lamkin. “These three grip lines use new materials, new surface textures and have new levels of comfort and durability. We’ve not accepted any compromises and this has enabled us to take a huge step forward in the grip market.”
TS1 is a distinctive high-performance grip that delivers exceptional feel and performance. Made with new proprietary hybrid materials that are slightly softer than traditional rubbers, the TS1 retains exceptional durability, while its functional micro-textures and surface patterns optimize torsional stability and grip control. Dual compound construction combines with a reduced taper profile and a slightly larger lower hand, to enhance grip confidence and promote a light-pressure grip for greater consistency and control. TS1 is the perfect grip for golfers with a higher swing speed who want exceptional traction without compromising on feel.
Comfort PLUS is the perfect grip for golfers that prefer a soft and shock absorbing feel, but value the durability and feedback of traditional rubber grips. Using the new DSX material with a shallow micro-texture pattern and a unique unbuffed finish, Comfort PLUS delivers an extremely tacky feel and a lighter, smoother surface texture. With a reduced-taper, straighter profile, Comfort PLUS encourages an ideal light-pressure grip that enables golfers to fully benefit from the swing benefits of this softer, more comfortable grip.
SONAR is an exceptionally durable, highly comfortable performance grip that perfectly bridges the gap between TS1 and Comfort PLUS. A new system of functional micro-textures provides torsional stability in the upper hand while performance-enhancing control panels in the lower hand combine with a reduced taper profile to promote the ideal light-pressure grip for greater consistency and control. A durable, tacky, comfortable and responsive feel make SONAR ideally suited for a wide range of golfers who want to get the best out of their game.
TS1 is priced from $9.99 MSPR, and will be offered in Black/Red in both a Standard+ and Midsize+ (+ refers to reduced taper sizing).
Comfort PLUS is priced from $7.99 MSPR, and will be offered in Black/Red in both a Standard+ and Midsize+ and Gray/Teal in Undersize+.
SONAR is priced from $8.99 MSPR, and will be offered in Black/Blue in both a Standard+ and Midsize+.
All three lines will be previewed at the PGA Merchandise Show in Orlando and will be available at select golf retailers and at www.Lamkingrips.com in spring 2018.
More information: www.Lamkingrips.com
Get social: @LamkinGrips
LAMKIN GRIPS US MEDIA CONTACT:
David Wheatley. Co-owner, Medi8 Ltd
Cell: +44 7740 684568
T: Kerri Kauffman - 619-661-7090
ABOUT LAMKIN GRIPS
Lamkin Grips' golf heritage dates back to 1925 when founder Elver B. Lamkin began manufacturing golf’s first leather grips. Today, the family-owned business delivers the industry's widest assortment of performance-enhancing golf grips that continue to earn loyal customers worldwide. Through their ongoing dedication to unequaled product quality and service support, Lamkin Grips is passionately committed to connecting golfers to a more confident, consistent and enjoyable game.