Industry News

Puma Golf introduces new line of shoes

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PUMA’s PWRADAPT Footwear Delivers Game-Changing Traction and Comfort Never Seen Before in Golf Footwear

CARLSBAD, Calif. (January 16, 2018) – PUMA Golf, a leader in golf footwear innovation, design and style, is revolutionizing golf footwear, taking traction to the next level with its cutting-edge PWRADAPT traction system in its new line of footwear. The new IGNITE PWRADAPT collection presents three outstanding designs (IGNITE PWRADAPT, IGNITE PWRADAPT DISC and IGNITE PWRADAPT Leather) to provide golfers with state-of-the-art technology, comfort and stability in three stylish silhouettes. 

Each of the models in the family utilizes PUMA Golf’s proprietary PWRADAPT sole technology that introduces revolutionary 3-dimensional traction pods and responsive cushioning with IGNITE Foam, utilized in the entire length of the midsole for the first time in a cleated shoe, for the ideal blend of industry-leading technology, style and performance. PUMA’s IGNITE Foam is an ultra-responsive cushioning foam with incredible energy return properties for comfort, support and stability, while the PWRADAPT pods provide ground-grabbing traction and enhanced comfort from tee-to-green, with every move a golfer makes. 

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“Without question, our new IGNITE PWRADAPT collection is the most technologically-advanced golf shoes we’ve ever made,” said Grant Knudson, Global Head of Footwear & Accessories, PUMA Golf.  “Not only will golfers experience unrivaled traction and comfort thanks to our PWRADAPT pods, but the fit, feel and the overall design of the shoes are truly game-changing. Our goal each season is to provide the perfect blend of style and performance – and with our new PWRADAPT cleated footwear we’ve done just that.”

Each style in the collection utilizes premium Aniline Leather accents for added style, as well as some discoverable design elements including a unique sockliner that features a map of Carlsbad, highlighting COBRA PUMA GOLF headquarters, the exact location where the shoe was designed. 

Below are additional specifics about each of three models in the IGNITE PWRADAPT family. Each of the three styles comes with a two-year waterproof warranty.

IGNITE PWRADAPT (MSRP: $170)

The new IGNITE PWRADAPT provides golfers with the power to adapt to any number of changing surfaces throughout the round. Combined with the full-length IGNITE Foam cushioning platform, PWRADAPT delivers responsive comfort and 3-dimensional traction that seamlessly adapts to the way a golfer moves. The new Comfort Construction mesh bootie replaces a traditional tongue for improved fit, comfort and support, while the PWRFRAME, an ultra-thin TPU frame, is strategically placed in high stress areas on the shoe’s upper for lightweight support and enhanced stability. Available in three stylish colorways (Quiet Shade/Quite Shade, Black/White and Peacoat/White) the IGNITE PWRADAPT shoes are available at retail February 1, 2018, and come in sizes 7-14. 

IGNITE PWRADAPT DISC (MSRP: $170)

Like the traditional lace version, the IGNITE PWRADAPT DISC utilizes the same blend of PWRADAPT, PWRFRAME and IGNITE Foam technologies to deliver multi-surface comfort and enhanced stability golfers will love.  However, PUMA’s proprietary DISC tightening system delivers ultimate convenience with a micro-adjusting dial system that quickly and easily secures golfers’ feet for a locked-in, consistent and custom fit.  Available in the same on-trend hues (Quiet Shade/Quiet Shade, Black/White and Peacoat/White) the IGNITE PWRADAPT DISC shoes are available at retail February 1, 2018, and come in sizes 7-14. 

IGNITE PWRADAPT Leather (MSRP $170)

The new IGNITE PWRADAPT Leather shoes offer sophisticated style and crazy comfort with a premium full-grain leather upper combined with a mesh hybrid bootie lining for an ideal fit.  PUMA then combines is proprietary PWRADAPT, PWRFRAME and IGNITE Foam technologies to offer more traction and better comfort across the full range of golf playing surfaces.   Available in classic white/white and black/black colorways, the IGNITE PWRADAPT Leather shoes will be available at retail February 1, 2018 in sizes 7-14.

For more information on PUMA Golf’s ground-breaking Spring Summer 2018 footwear collection visit https://www.cobragolf.com/pumagolf/men/shoes. 

Look Better. Feel Better. Play Better.TM

     

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Media Contacts:

Rachel Rees, COBRA PUMA GOLF, rachel.rees@cobrapuma.com, cell: 760.710.7434

Jared Kelowitz JDPR, jaredk@jdpr.com, cell: 864.901.2957

About COBRA PUMA GOLF 

COBRA PUMA GOLF is a corporate division of PUMA SE and combines two strong brands that provide a full range of offerings to the golf industry. COBRA PUMA GOLF is an inclusive company for golfers of all abilities, attitudes and styles who enjoy the game. The portfolio includes COBRA Golf’s high performance drivers, fairways, hybrids and irons, as well as PUMA Golf’s Sport Lifestyle footwear, apparel and accessories to help golfers Look Better. Feel Better. Play Better. Fusing performance and style, COBRA PUMA GOLF brings a focus on innovation, technology, compelling design and superior performance with an edge to the global golf marketplace. COBRA PUMA GOLF is a part of PUMA SE, one of the world’s leading Sports Brand that designs, develops, sells and markets footwear, apparel and accessories.  For more information, visit cobragolf.com and cobragolf.com/pumagolf.