Industry News

Sea Pines CC saluted in Health Report

(HILTON HEAD, S.C.) - Sea Pines Country Club – the lone private club within Sea Pines featuring golf, tennis, multiple pools and fitness – was awarded an 88 percent on America’s Healthiest Club’s Health Report, making it one of the country’s healthiest private clubs. 

The rigorous Health Report is based on a comprehensive evaluation of seven club categories: strategy, membership, fitness, food and beverage, golf, tennis and human resources. SPCC scored over 90 percent in strategy, fitness, food and beverage, golf and tennis.

“Keeping our members healthy, happy and fit is a priority and an integral part of our lifestyle design approach,” says Robbie Ames, general manager and chief operating officer of Sea Pines Country Club. “Being recognized as an industry leader reinforces our commitment to playing an active role in the long-term health and well-being of our members.”

Ames is also a founding member of The Wellness Project that examines health and wellness as a driver of growth and stability at private clubs. Ames, the brother of PGA Tour winner Stephen Ames, developed a deep understanding of how fitness impacts everyday life while caddying for his brother for three and a half years.  

Because of shifting demographics and new member priorities, premier private clubs have expanded member offerings to promote an active, vibrant and healthy lifestyle. Utilizing industry best practices, SPCC has installed health and wellness as a cornerstone of the club. This includes the upcoming expansion and renovation of the fitness center and upgraded member dining options to provide a variety of fresh and healthy menu items. The club also incorporates fresh vegetables from the on-site vegetable garden that was planted this fall.   

“Sea Pines Country Club has embraced the national trends that show health and wellness as a driver of member growth, retention and experience,” says Rick Ladendorf, Founder and President of America’s Healthiest Clubs. “Its programs will enable members to live healthier lives and fully enjoy the club’s amenities.”

The club is currently undergoing a $2.7 million upgrade to numerous facilities. A $450,000 indoor and outdoor pool renovation project was completed in April. It entailed modernizing the existing saline indoor pool, the 24-meter outdoor pool, outdoor deck and building a brand-new children’s splash pool.

Membership is by invitation only. For more information, contact Karen Fleming at 843-671-2345 ext. 243 or Learn more about Sea Pines Country Club at

About Sea Pines Country Club 

Sea Pines Country Club is a private, member-owned club located within the gates of famed 5,000-acre Sea Pines on Hilton Head Island, S.C. The club is home to the meticulously maintained, Arnold Palmer-designed Club Course. Select memberships are offered with preferred access to the world-class courses of The Sea Pines Resort: Harbour Town Golf Links, Atlantic Dunes by Davis Love III and Heron Point by Pete Dye. Outside of golf, members enjoy indoor and outdoor pools, eight Har-Tru clay tennis courts, fitness center and upscale and casual dining options.  

In 2016, members approved the “Vision 2020 Facility Enhancement Plan.” The clubhouse was transformed to present a modern and contemporary pub and grille, bringing breathtaking tidal marsh views into every angle. Indoor and outdoor pool complexes were also fully renovated, with a stunning deck overlooking the club’s enviable Lowcountry setting. Updates were completed during the summer of 2017 with additional plans for expanding the fitness center underway.


Prevo Health Solutions, Inc. is the club industry’s premier wellness experts with expertise in workplace wellness and member retention. Our mission is to improve the overall health of the Private Club Industry through education and sharing of best practices. Our team consists of health professionals, certified nutrition & fitness experts, workplace wellness gurus and engagement specialists. We know what works in the workplace and we know the club industry. For more information call 888-321-1804 or visit


Chris Walling