Industry News

Ballybunion adds Tagmarshal pace-of-play device

(BALLYBUNION, IRELAND) – Tagmarshal – the pace-of-play and field-optimizing system used globally by golf courses, country clubs and resorts – is operational at the historic Ballybunion Golf Club, former host of the Irish Open and coveted destination for golfers worldwide.

A GOLF Magazine top-20 course in the world, Ballybunion clubhouse staff and player assistants deploy Tagmarshal technology at its famous Old Course to further enhance golfer enjoyment.

“As links courses, it is especially vital for us to accurately manage round times,” says Vari McGreevy, General Manager of Ballybunion. “Tagmarshal’s innovative technology enables informed decisions, ultimately accelerating field flow for even better on-course experiences.”

Utilized at the likes of Erin Hills (2017 U.S. Open), Whistling Straits (2020 Ryder Cup), Valhalla (2014 PGA Championship), Carnoustie (2018 The Open Championship) and Kiawah Island (2012 PGA Championship), Tagmarshal’s discreet data-transmitting tags track walking and cart rounds. With a wealth of intuitive, dynamic information available, courses provide positive, non-confrontational player assistance and routinely improve their per-hole and overall goal times, and streamline field management accuracies and processes.

“Ballybunion is one of the world’s marquee golf destinations,” says Bodo Sieber, CEO of Tagmarshal. “Its team, including the superintendent, quickly started extracting value from the solution’s algorithms and predictive models to improve operational outcomes.”

According to a recent USGA survey, 74% of golfers believe pace-of-play is “critical” to the enjoyment of their round. Tagmarshal utilizes real-time data and industry leading algorithms to improve average round times for a well-managed and consistent pace while enriching golfer experiences. Course managers use Tagmarshal data to unlock significant revenue opportunities, better manage pin placements, wear patterns, hole setups and operational efficiencies.

About Ballybunion Golf Club 

Meandering through fescue-covered dunes along County Kerry’s rugged Atlantic coastline, Ballybunion presents the quintessential Irish golf experience. One of the game’s most riveting layouts, the par-71, 6,802-yard Old Course radiates majesty and charm. Beautifully contoured fairways fuse with a blanket of grassy dunes to fashion a classic test of links golf. The Old Course has mesmerized guests for decades, a tribute to its embodiment of the game’s greatest traits. The 402-yard No. 11 hole is widely heralded as one of the finest par 4s in the world, while the long par-3 15th is both remarkably scenic and treacherous.

More information:  ballybuniongolfclub.com.

About Tagmarshal

Tagmarshal is a pace-of-play management solution that turns pace into an asset. The system uses a series of small “tags” clipped onto one golf bag per group, or installed into carts, which transmit geolocation data. Industry-leading algorithms identify risk groups with accurate, objective support to alleviate pace challenges before they arise. Public, private and resort courses using Tagmarshal realize substantial returns on investments through improved on-course experiences achieved with less staff as well as increases in daily rounds. Easy to use pace analytics, weather data integration and geo-fencing complete the offering.

More information:  tagmarshal.com, 725.333.7354.

MEDIA CONTACT:

Steve Perry
Buffalo.Agency
703.967.6571
sperry@buffalo.agency