On The Green CBD pioneers natural hemp extracts to improve golf performance.
After moving from the U.K. to the U.S. to attend and graduate from the Golf Academy of America, young golf pro Nick Fishenden was in the first stages of his professional ambitions, competing on the Gateway Tour. Then, a devastating back injury brought it all to a sudden halt. What could possibly be next when one’s lifelong dream ends?
Call it fate or providence, but Nick found himself working in the fledgling cannabidiol (CBD) industry. CBD’s remarkable ability to naturally treat a wide range of conditions, from chronic pain to anxiety and insomnia, restored Nick’s ability to enjoy the game. It also revealed his calling.
He immersed himself in understanding CBD’s complex structures and how they interact with the body’s own endocannabinoid system and its network of neurotransmitters that affect pain, memory, mood, appetite, sleep, metabolism and immune functions. The more he learned, the clearer his future became. In 2019 Nick launched On The Green CBD, whose wide range of products are specifically designed to help golfers feel and play their best.
“My background in golf set the direction for our CBD product line,” Nick said. “All of my focus was on what would be useful for the golfer.” He is quick to stress that On The Green products do not contain THC, the cannabinoid that induces the high associated with cannabis. “Our science eliminates THC and enhances the high-quality, organic CBD with select naturally occurring terpenes. It’s this proprietary mix that makes our products uniquely effective for golfers.”
Partnering with his father, Neil, an experienced entrepreneur, Nick’s new company has already made inroads into the U.S. and U.K. markets through specialist golf shops and online direct-to-consumer sales. A prestige brand, On The Green has recently inked placement agreements with luxury clubs Santa Lucia Preserve, Southern Highlands and The Farm. Additionally, an exclusive arrangement with golf marketing leader, The Buffalo Groupe, is expected to accelerate awareness for the new brand.
Highly visible golf professionals are also contributing to awareness of CBD’s efficacy. Bubba Watson, Charley Hoffman, Lucas Glover and Fred Couples all actively promote the use of CBD. On The Green’s own ambassadors — Scott Drummond, winner of the Volvo PGA Championship at Wentworth, and the senior tour’s Phil Golding — tout the brand’s unique formulations, as well.
The new brand’s product range includes three lines of tinctures — Focus, Recovery and Sleep — sunblock, vegan gummies, softgel capsules, hand sanitizer and an arnica and turmeric relief cream. “All have been created to either aid players when they are on the course by helping their mind relax or to assist their post-round recovery by improving sleep or reducing inflammation,” Nick said. “We know our CBD products are very good for golfers. I use them on a daily basis to get restful sleep, and the roll-on cooling gel is within arm’s reach at all times for my back pain. It has an immediate effect.”
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