Industry News

Global Value Commerce acquires Fairwaystyles.com

(RALEIGH, NC) – Secondary-market expert Global Value Commerce  (GVC) – owner and operator of the world’s largest e-commerce platform for pre-owned golf equipment and new golf gear – has acquired the popular FairwayStyles.com.
 
Founded in 2007, FairwayStyles.com is known for showcasing upscale golf-lifestyle apparel with contemporary designs, fits and on-trend colors.  The retail site carries a large selection of meticulously-curated men’s shirts, shorts, pants, outerwear, footwear and accessories from Dunning, G-FORE, G-Mac, J. Lindeberg, Johnnie-O, Travis Mathew and other favorite brands.  It also offers the latest collections from adidas, Hugo Boss, Nike Golf, PING, Puma and Under Armour.
 
“A recent Golf Datatech / Yano Research Institute report puts the golf apparel market at $4.5 billion,” says Ed Byman, CEO of GVC.  “With an extremely loyal following, FairwayStyles.com continues to grow its share as the go-to source for a fashionable aesthetic on or off the course.”
 
“Being part of GVC makes for even easier and more enjoyable shopping experiences,” says John Coleman, Founder of FairwayStyles.com, who continues to lead merchandising and branding activities.  “We also gain access to greater resources to add high-quality golf-lifestyle labels to an already deep lineup.”
 
FairwayStyles.com joins GVC’s diverse portfolio of online websites, including its flagship GlobalGolf.com3balls.comGolfShoesOnly.com  and TaylorMadeGolfPreOwned.com.   The site has been incorporated into GVC’s custom logistics system for faster order deliveries, and web platform enhancing speed, image renderings and mobile optimization. 
                                                                                                                   
About Global Value Commerce
 
Headquartered in Raleigh, NC, GVC is the trusted destination for buying and selling previously-played golf equipment at GlobalGolf.com, 3balls.com and TaylorMadeGolfPreOwned.com.  Its PGA Value Guidecatalogs vast product information, sets industry standards on pricing and is used by millions of golfers to calculate credit or cash for their trade-ins.  The value guide’s complementary trade-in network boasts more than 7,000 PGA Professionals who monetize golf club inventory, including exchanges, demos and un-hit overstock.  The websites, including the company’s latest acquisition, FairwayStyles.com, also sell new golf gear.  GVC employs 130 people, including PGA members and other golf-equipment experts who develop extensive content about product attributes and who advise customers about how different types of equipment make them better players.  Distribution centers in North Carolina and Utah total 80,000 square feet and house more than 400,000 units at any given time.
 
More information:  globalvaluecommerce.com, 866.843.0262

CONTACT:
Ben Cramer
Buffalo.Agency
703.940.3592
bcramer@buffalo.agency