A quest for comfort amid so many stuffed shirts
If the PGA of America, the USGA, the country clubs, the golf companies and the golfers took a look around at today’s society, they would clearly see that there has been a “relaxed” movement (“PGA of America’s relaxed attire seems shortsighted,” March 6, bit.ly/2lBVtr6).
Walk into most major corporations and check out the office attire of the professionals at work. At a minimum, one would see a “casual Friday” and/or a “summer dress code.” There are certainly fewer suits, ties and dresses being worn in corporate America today. Why shouldn’t golf and the golf industry be part of this relaxed movement?
It is clear that the game is struggling to grow or maintain its numbers of participants. There are certainly many reasons for this, including costs, time, rules and regulations and maybe, just maybe, the formality of the dress code.
If millennials, today’s professional players or teaching professionals are happier and more comfortable playing in shorts and collarless shirts, maybe this isn’t such a bad thing. Is it possible that this relaxed movement could even lead to more interest and participation in the game?
(Helter is the sales director – sport for Ecco USA.)
Michelle Wie stretches the boundaries of golf fashion
My husband and I were discussing this weekend how women's golfers have changed in the way they dress. Michelle Wie looked like maybe she should be on the tennis court instead of on the golf course. The LPGA needs to review its dress code for pro golfers, as this is going to funnel down to our local golf courses and country clubs, and I really don't want to see that happen.
We all need to show respect for the game and dress appropriately.
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