Founded in 2004 as a partnership between Global Value Commerce and PGA Interactive (managed by Turner Sports in partnership with the PGA of America), the revamped valueguide.pga.com includes a new logo and mobile-friendly design for even greater utility. A new PGA Professional-only login allows members to access exclusive features to help grow their golf equipment businesses and better manage inventories.
The PGA Value Guide is used by more than 7,000 PGA Professionals as the primary resource to value golf clubs and turn used trade-ins and demos, as well as un-hit overstock product, into cash.
“The PGA Value Guide retains its position as the preeminent value assessment resource for golfers and PGA Professionals,” says Ed Byman, CEO of GVC. “It is to golf clubs what Kelley Blue Book and Edmunds are to pre-owned cars – the ultimate, unbiased authority that properly and affordably gets golfers into upgraded equipment to play better.”
The PGA Value Guide impacted more than $150 million in equipment sales in 2016 and $1 billion since the inaugural edition in 2004.
Millions of golfers use the PGA Value Guide on their paths to buy new and pre-owned golf clubs to ensure they receive the highest overall trade-in value for their current golf clubs. They also research current trade-in promotions, pricing on new and pre-owned equipment, product specifications and reviews, and PGA-staffed online and offline retailers that offer clubfitting to purchase equipment that suits their games.
A recent Golf Datatech survey shows a record 75% of golfers are interested in trading in their golf clubs. The timing couldn’t be better as trade-in values are higher than ever due to higher introductory price points and longer product lifecycles by equipment manufacturers.
PGA Professionals who use the PGA Value Guide can receive national trade-in promotions, periodic trade-in bonuses and free exposure for their facilities to millions of purchase-minded golfers.
About Turner Sports
Turner Sports, a division of Turner, is an industry leader in the delivery of premium sports content across all multimedia screens. Turner Sports’ television coverage includes the NBA, Major League Baseball, NCAA Division I Men’s Basketball Championship, ELEAGUE and professional golf. The company also manages some of the most popular sports destinations across broadband and mobile platforms including Bleacher Report and its top-rated Team Stream app, NCAA.com and the critically acclaimed NCAA March Madness Live suite of products, PGA.com and the Sports Emmy Award-winning PGA Championship LIVE, as well as an accompanying collection of mobile sites and connected device apps. Turner Sports and the NBA also jointly manage NBA Digital, a robust collection of offerings including NBA TV, NBA.com, NBA LEAGUE PASS, NBA Mobile, the NBA App, NBADLEAGUE.com andWNBA.
More information: Media.TurnerSports.com
About Global Value Commerce
GVC has brought structure and stability to how golf equipment is bought, sold and traded online at fair market value. Backed by best-in-class inventory management and logistics, tight quality assurance, advanced technology and golf product expertise, GVC’s flagship GlobalGolf.com and companion sites3balls.com and TaylorMadeGolfPreOwned.com are the trusted destinations for previously-played golf clubs. Bridgestone, Callaway, Cleveland, Cobra, Mizuno, Nike, PING, Srixon, TaylorMade and Titleist are among the nearly 500,000 brand-name drivers, fairway woods, irons, hybrids and putters that are transacted annually. GVC acquires pre-owned clubs from golfers, original manufacturers and on-course / off-course retailers with trade-in programs. The company also owns GolfShoesOnly.com. Distribution centers at its Raleigh, North Carolina-based headquarters and in Salt Lake City, Utah total 80,000 square feet and house more than 400,000 units at any given time.
More information: GlobalValueCommerce.com, 866.780.0119.