News & Opinion

Hackel’s Notebook


Talk about turning over a new leaf! The design team, led by Lupe Benitz at Callaway apparel, has introduced an outstanding Tour Authentic luxury collection.

The range consists of ten key items all designed for the golfer who respects quality and style. The polos are clean with interlined collars for a more tailored look. The heather merino wool polos are spot on trend. They function well in cool and warm conditions due to their wicking properties that transfer moisture to the outside of the garment.

The cashmere sweater has a high v-neck, is available in 4 colors, and is well priced at $175.

The big picture target for Callway apparel is to sell to 200 clubs and have merchandise in shops by April 1, a major step forward for Callaway. 

Visit to see for yourself.


Links & Kings 


This accessories brand, based in Utah and lead by its founder Adam Heindorff, has been acquired by Acushnet Holdings Corporation.

Links & Kings has always presented high quality belts, travel bags, leather head covers and scorecard holders and I expect this will continue and flourish with the Titleist and Foot Joy products. 

“We could not be happier to join the Acushnet family,” said Adam Heindorff, Chief Executive Officer, Links & Kings. “There isn’t another game that captures your soul and becomes part of you like golf. It’s that feeling which inspires us to make every Links & Kings product feel more like an experience, a connection to everything that is great about the game. It’s that same feeling I get as a golfer when it comes to the Titleist and FootJoy brands. That we are now a part of the same team is an extraordinary testament to the work of everyone here at Links & Kings, and I cannot wait to start this next chapter.”





When they signed Daniel Berger and outfitted both Presidents Cup teams, you could see that Lacoste had made a serious commitment to golf. 

The brand has been in the United States since Vin Draddy licensed the Lacoste name for Izod in 1952 where it stayed until 1993. Draddy was a marketing genius and made sure the Lacoste pique shirt with the crocodile on the left breast was gifted to JFK and Eisenhower who were both photographed sporting the shirt.

To further their commitment to golf, the Crocodile will move from the left breast to the left sleeve to enable clubs to use the space for their logos. This is evidence that this global brand is serious. 

Oh, and signing Novak Djokovic helps the visibility too!