On the latest episode of "The ModGolf Podcast," host Colin Weston sits down with James Cronk, co-founder of Golf Industry Guru, a membership-based website that offers online coaching to course owners and operators. Weston learns how Cronk takes an entrepreneurial mindset to unlock new value in the $100 billion-per-year golf industry.
After trying out of the University of British Columbia golf team (and not making it), Cronk met legendary Canadian golf icon Jack McLaughlin, who helped jumpstart his golf industry career. After college, Cronk focused on acting, theater and restaurant management before switching over to the golf industry.
Cronk relied on the book What Color Is Your Parachute? by Richard N. Bolles to help shape his golf career path, which led him to seek employment with one of the best industry people in Canada: Tim Tait, head professional at Marine Drive Golf Club.
"I was attracted to the culture of golf," Cronk said. "I was attracted to being outside and the fact that the golf industry has so many facets that make every day different. I came to the conclusion that a lot of people are in the golf industry because they love to play golf. Not many people are in it because they want to run it like a business. I saw this as an opportunity to fill that gap.”
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