Keeping Score

PGA Tour exhibition sets cable-TV record for golf

An average 5.8 million viewers tune in to Turner Sports’ ‘The Match: Champions for Charity’ featuring golf stars Tiger Woods and Phil Mickelson and NFL icons Peyton Manning and Tom Brady

5.8: Number, in the millions, of the average TV viewers for Turner Sports’ telecast of “The Match: Champions for Charity” on Sunday. According to a Turner Sports news release, the exhibition was the most-watched golf telecast in cable-TV history. Tiger Woods and Peyton Manning edged Phil Mickelson and Tom Brady, 1 up, in the 18-hole exhibition at Medalist Golf Club in Hobe Sound, Fla. The match paired golf’s biggest stars with Super Bowl-champion quarterbacks in raising $20 million for coronavirus relief. The match aired on the TNT, TBS, TruTV and HLN channels. It dwarfed the average 2.3 million viewers of the previous week’s benefit match in which Rory McIlroy and Dustin Johnson defeated Rickie Fowler and Matthew Wolff, which aired on NBC and Golf Channel. The previous record for cable viewership in golf was the 2010 Masters, which drew 4.9 million to ESPN for Woods’ return from personal scandal.

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