Industry News

Srixon announces new Soft Feel Brite golf balls

Ball designed to maximize distance comes in 3 colors

HUNTINGTON BEACH, Calif. — Oct.1, 2019 — SRIXON®, a global leader in golf ball technology and innovation, announces the launch of the Soft Feel Brite golf ball. The Srixon Soft Feel Brite is available in Brite Orange™, Brite Red™, and Brite Green™ and is now available in North America.

Soft Feel Brite_Image.jpg

“Soft Feel Brite offers everything you love about Soft Feel,” said Brian Schielke, Marketing Director at Srixon. “It delivers distance, exceptional feel, and now, enhanced visibility from tee-to-green to form a high quality matte golf ball.”

The Srixon Soft Feel Brite is a golf ball designed specifically for golfers who want to maximize their distance off the tee, while still providing better feel and control. Featuring new Matte Visual Performance, players of all skill levels can easily track the flight of the golf ball with an enhanced visibility cover.

Soft Feel Brite features Srixon’s Energetic Gradient Growth Core, which starts softer near the center and gradually becomes firmer around the perimeter to maximize ball speed while maintaining that satisfying feel. Srixon’s tour-proven, 338 Speed Dimple Pattern reduces drag and maximizes lift to allow Soft Feel Brite to fly true, even in the windiest of conditions. The soft, thin cover on every Soft Feel Brite golf ball provides ample spin for more control on all greenside shots.

Distance never looked so brite with the new Soft Feel Brite from Srixon.

Key Technologies:
· Matte Visual Performance: Enhanced visibility cover in three brite, matte color options.
· Energetic Gradient Growth Core: Provides a low spin, high-launch trajectory for more distance with an ultra-soft feel off the tee.
· Soft Thin Cover: Delivers more greenside spin and softer feel on all pitches, chips, and putts.
· 338 Speed Dimple Pattern: The 338 Speed Dimple Pattern offers less drag and more lift to boost overall distance, while flying straight even in the toughest wind conditions.

CLICK HERE for photos of the Soft Feel Brite and to learn more about the latest offerings from Srixon.com

The Srixon Soft Feel Brite golf balls are now available at a MAP of $19.99 per dozen.

ABOUT Srixon®:

Based in Huntington Beach, CA, Srixon®, is part of the Sumitomo Rubber Industries, Ltd. family and enjoys a strong presence on competitive tours worldwide. The professional staff includes players such as Hideki Matsuyama, Graeme McDowell, Keegan Bradley, Inbee Park, as well as many others. Srixon®, with more than 80 years of golf ball manufacturing experience, is committed to providing "Tour-proven, premium golf equipment to passionate golfers seeking to improve their performance while enhancing their experience playing the game of golf.” For more information, please contact Noelle Zavaleta at (714) 889-5853 or visit srixon.com.