Industry News

Circling Raven Exceeds 2018 Business Performance with Renewed Investment, Strategic Leadership

FOR IMMEDIATE RELEASE

(Worley, Idaho; September 24, 2019) – Circling Raven Golf Club – the No. 1-rated public course in Idaho – continues exceeding business performance this year across multiple categories. Through August, the Coeur d’Alene Casino Resort Hotel amenity shows growth in total revenue, retail sales, total golf rounds played, and stay-and-play packages sold.

Circling Raven Pro Shop

To wit:

Total Revenue

11% increase August 2019 over August 2018
13% increase Year to Date (YTD) through August

Retail Sales
23% increase August 2019 over August 2018
26% increase YTD through August

Stay and Play Packages (Stay & Play)
47% increase August 2019 over August 2018
24% increase YTD through August

Total Golf Rounds Played
30% increase August 2019 over August 2018
21% increase YTD through August

A primary driver of this success stems from the Coeur d’Alene Tribe’s sustained investment in the acclaimed resort amenity. It commissioned Gene Bates, the course designer, to draft a master plan ensuring that Circling Raven, which celebrated the 15th anniversary of its first full season this year, not only maintains its renowned quality and attributes, but enhances them. A focus on revitalizing the retail operation, as well as aggressively marketing its value-laden Stay and Play Packages, paid dividends.

The Tribe hired David Christenson, PGA, as Director of Golf. Christenson opened the course and spent several years guiding it to national acclaim with his resort and golf club colleagues before moving on. Superintendent Brian Woster, GCSAA, has led the agronomy department since Circling Raven opened, and the course conditions are regularly cited by golfers as one of the golf club’s greatest assets.

Conducting an in-depth survey of its golfer database this year provided crucial feedback from past and present patrons. Signing a three-year deal with the Symetra “Road to the LPGA” Tour was another key move. Named the Circling Raven Championship, it will bring some of the world’s best women professional golfers to compete at the award-winning course, commencing August 24-30, 2020.

A multi-million-dollar casino renovation completed last spring drew many more visitors, including a significant increase of stay and play golfers.

“Coeur d’Alene Tribe’s mission is to improve the quality of life for our members through operating successful enterprises while maintaining our cultural integrity and traditions,” said Francis SiJohn, CEO, CDA Casino Resort Hotel. “Circling Raven, which was named for one of our greatest leaders, exemplifies our commitment to excellence. We will continue to exceed our guests expectations through it, the casino resort hotel, and our other amenities, including our spa, restaurants, entertainment programs, cultural tourism activities, and more.”

Circling Raven will remain open until late October. For more information about the course or casino resort, call 1.800.523.2464 or visit Circling Raven’s website.

CDA Casino Circling Raven 15 Year Logo

About Circling Raven Golf Club and Coeur d’Alene Casino Resort Hotel

Owned and operated by the Coeur d’Alene Tribe, Circling Raven is in the scenic Idaho panhandle approximately 55 minutes from Spokane International Airport (GEG). Measuring 7,189 yards from the rear tees, the 18-hole layout sprawls magnificently through 620 acres of woodlands, wetlands, and Palouse grasses. Its gleaming white sand bunkers are large and strategically placed and its hole variety ingenious.

Other Coeur d’Alene Casino Resort Hotel amenities and activities include the full-service Spa Ssakwa’q’n (pronounced Sock-wock-en); 300 hotel rooms; bars, restaurants, lounges, and eateries; cultural immersion options; and more. The casino just completed its $15 million renovation of its gaming floor and Events Center. Circling Raven has garnered numerous best-in-kind honors since opening, including being rated a Top 100 Resort Course, Best in State, and a Top U.S. Casino Course. Its golf shop has won national and regional awards for its excellence and its variety of products, displays, and performance.

MEDIA CONTACT:
Dan Shepherd, DSPR, dtshep11@gmail.com, 703.403.5317
Laura Stensgar, lstensgar@cdacasino.com, 208-661-0377