Industry News

Ecco Golf introduces Biom Cool Pro shoe

FOR IMMEDIATE RELEASE:
September 23, 2019

ECCO® GOLF Introduces BIOM® COOL PRO

GORE-TEX® SURROUND® Technology Featuring Natural Motion, Waterproof Breathability

(LONDONDERRY, NH) – ECCO – a leading manufacturer of innovative footwear – announces the launch of BIOM COOL PRO, a completely unique performance hybrid golf shoe that leverages proven benefits of BIOM® and GORE-TEX® SURROUND® technology platforms to facilitate 360° breathable comfort.

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GORE-TEX SURROUND, a technology pioneered in partnership by ECCO and GORE-TEX, paired with ECCO GOLF’s refined T.PU EXHAUST GRID built into the midsole, allows fresh air to directly access the sole of your foot while simultaneously allowing heat and moisture to escape. This allows for 360° breathability and 100% waterproof protection.

“BIOM COOL PRO is the only golf shoe on the market featuring this innovative microclimate technology,” says Jesper Thuen, General Manager, ECCO GOLF USA. “This unique partnership with GORE-TEX is just another example of how ECCO continues to push the envelope of style, comfort and performance.”

Built on ECCO’s exclusive BIOM® NATURAL MOTION® last to provide an anatomical fit supporting the natural form of your foot, BIOM COOL PRO has a low-to-the-ground sole structure for exceptional ground responsiveness.

Other unique features and benefits include:

  • ECCO FLUIDFORM™ Direct Comfort Technology is a ‘state change’ process that uses specialized fluid materials to form around an anatomical last, ensuring a balance of cushioning and rebound, while also creating a flexible and durable bond without the compromises common with stitched or glued assemblies
  • A BIOM® NATURAL MOTION® last, based on scans of more than 2,500 athletes’ feet, mirrors the contours of the human foot, enabling it to move more naturally, closer to the ground, and forms like a second-skin around the foot
  • The pioneering TRI-FI-GRIP™ outsole ensures multi-purpose zonal performance through three segments; one for stability, another for durability and a third for rotational support. By using ultra-durable T.PU, it withstands wear on and off the course, without affecting performance.

The upper of the shoe is manufactured using extra strong, durable and thin ECCO RICH TWO-TONE YAK leather from ECCO’s own tanneries that is perforated on the forefoot. A double layer neoprene tongue cushions the foot, providing step-in comfort and ultimate ease when putting on or taking off the shoe.
ECCO BIOM COOL PRO is crafted at company-owned factories that utilize FLUIDFORM™ technology to bond the upper and outsole unit, creating a one-piece shoe without the use of glue or stitching. Benefits include flexibility, durability and a lightweight construction.

ECCO GOLF shoes are worn in competition around the world by Erik van Rooyen, 2018 European Ryder Cup Captain Thomas Bjørn, Fred Couples, Doc Redman, Lydia Ko, Minjee Lee and Caroline Masson, among others.

ABOUT ECCO
ECCO is one of the world’s leading shoe brands combining style and comfort. ECCO’s success is built on products with a great fit and top-quality leathers. ECCO owns and manages every aspect of the value chain from tanneries and shoe manufacturing to wholesale and retail activities. ECCO’s products are sold in 88 countries from over 2,000 ECCO shops and more than 14,000 sales points. ECCO is family-owned, founded in Denmark in 1963, and employs more than 20,000 people worldwide.
For more information: www.eccousa.com, 800.886.3226.

MEDIA CONTACT:
Cassie Larrabee
Buffalo.Agency
703.489.8214
clarrabee@buffalo.agency
Buffalo.Agency

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