Industry News

Ahead adds styles for spring headwear

AHEAD Introduces Creative, New Ornamentation for Spring ’20

Cambridge, Greenwich, Chatham Techniques ‘Give Cotton Something to Boast About’

NEW BEDFORD, Mass. (Sept. 19, 2019) — Creative ornamentation has long set AHEAD apart from the competition, and with its Spring 2020 lineup the company continues to blaze a trail by introducing five new techniques.


According to Chuck Lord, AHEAD’s chief creative officer, three of the five new ornamentation techniques, each distinctly different, are designed specifically for cotton headwear. “When it comes to cotton headwear, customers tend to be more set in their ways,” Lord said. “Many golfers, for example, like their cotton headwear solid colored. This is where the Chatham, Cambridge, and Greenwich techniques come into play – they give cotton something to boast about!”

The new ornamentation techniques for Spring 2020 include:

  • The Cambridge. This small preppy patch look is a traditional, yet sporty way to wear a club logo whether on the golf course or tennis court or even in everyday settings. This technique, produced on special machines in the company’s Massachusetts headquarters, stands out with a white border that surrounds every logo.
  • The Greenwich. A colorful evolution to AHEAD’s popular Rust (short for Rustler) “cattle brand” faux suede brown patches. Unlike the Rust’s 1-color, dark brown graphics, The Greenwich technique’s bone colored faux suede layer uses a full color printed logo, and is layered on a second, colorful piece of faux suede as an accent. The Greenwich is best suited for lightweight cotton headwear.
  • The Chatham. Bringing the look of needlepoint to headwear decoration, The Chatham offers a simple, uncomplicated look best suited for soft crown cotton headwear. True “needlepoint” is done using a single strand of embroidery floss that is pushed through the fabric, pulled through, and then returned through the fabric once again. “We have combined the look of needlepoint with the automation of our embroidery machines to capture this hot look, all the while at an affordable price,” Lord said.

Rounding out the new ornamentation techniques are The Venice and The Hyannis. The Venice, with a surf-meets-sand look, features a trendy raised bordered patch. With its humble, understated graphics, The Hyannis emphasizes the simple and conservative embroidered namedrop.
The company’s entire Spring 2020 lineup – headwear, headwear, AHEAD men’s and Kate Lord women’s apparel lines, and accessories – all are available for viewing at To access the company’s online shop page, visit

About AHEAD |
Founded in 1995, AHEAD is a multi-dimensional brand with a proven track record of success distributing headwear, apparel, and accessories to the green grass, resort and corporate markets. Its single focus of providing quality products, with innovative, high-quality design, and merchandising concepts has led to more than 20 years of continued growth and expansion. AHEAD is a leading supplier of headwear to the USGA, PGA of America, Ryder Cup and numerous PGA Tour events in addition to more than 5,000 green grass and resort shops throughout the world. Among active professional golfers who wear AHEAD gear on the course are Jim Furyk and Brittany Lincicome. Golf legends Jack Nicklaus and Annika Sorenstam wear AHEAD exclusively.

Media Contact:
Karen Moraghan
Hunter Public Relations