Industry News

GLN’s Becker to speak at Golf Inc. event

Sept. 16, 2019

Golf Life Navigators CEO Jason Becker, PGA to Speak at Golf Inc. Strategies Summit

(NAPLES, Fla.) Golf Life Navigators (GLN) – the world’s only virtual marketplace for consumer-to-club connections – announces CEO Jason Becker will be a featured speaker at the Golf Inc. Strategies Summit held Sept. 23 – 25.

Annually bringing together the brightest minds in the golf industry, the event will be held at Georgia’s Ritz-Carlton Reynolds Lake Oconee. The conference features educational training sessions, networking events and learning strategies on golf operations, branding, marketing, sales and investment as well as additional industry-related topics.

Becker will join Jonathan Last, founder and president of Sports and Leisure Research, Century Golf Partners and American Golf CEO Jim Hinckley and Arccos Golf CEO / Co-Founder Sal Syed to discuss the latest research and implications moving forward on demographic changes in the world of golf. This opening keynote event will take place on Monday, Sept. 23 (1:30 p.m. ET).

“It’s an incredible honor to share the stage with Jonathan, Jim and Sal to discuss how ever-changing demographics and new trends are affecting the golf industry,” says Jason Becker, CEO of GLN. “This keynote event allows us to highlight findings from our latest consumer buying trends report and showcase how we can help club executives focus on what discerning buyers seek from a private club.”

“In this keynote session, we will look at the latest research and its implications for segmenting the marketplace and how leading organizations are seeking to expand their share of customer,” adds Last. “Drafting off 11 years of golfer demographic, attitudinal and behavioral data, myself, Jason, Jim and Sal will speak to the actionable implications of golf's shifting demographics.”

Earlier this month, GLN released its new consumer buying trends report showcasing industry defining data for golf communities and the private club sector. Among the key highlights of this compelling report: 94% of buyers indicate the practice facility is the top-ranked amenity within the golf operation; 46% of buyers indicate a preference to live outside the gates of golf communities, a 4% uptick since 2018; and women value the investment into the club five times more important than men.

GLN also recently introduced its Membership Sales Solutions program, which vastly improves sales performance at clubs through its proprietary consumer data. The unique and forward-looking program can be implemented, customized and fully functional within 24 hours to help private clubs devise a personally tailored visit for prospective members.

Based in South Florida with an active presence across the U.S., GLN showcases “best-matched” potential members with golf and country club options in Florida, Arizona, North Carolina, South Carolina, Virginia, California, Texas and Georgia. GLN’s real estate experts, Golf Life Properties, identify primary and secondary residences in golf and non-golf communities.

GLN’s next generation of its marketplace provides unprecedented flexibility and access to its platform for clubs seeking exposure and connection with highly qualified prospective members. The updated GLN marketplace now features three levels of participation to provide clubs with an experience tailored to their membership recruitment needs: Marketplace Entry and Marketplace Link. Marketplace Pro will be GLN’s premier level offering clubs a series of data and analytics programming.


About Golf Life Navigators
Based in South Florida with active presence across the U.S., Golf Life Navigators efficiently eases the process of determining the precise golf and country club membership choices for golfers looking to retire, relocate or engage in the “snowbird” life. Created in 2014 by grass-root PGA Professionals, club managers and membership directors, GLN guides discerning golfers, club seekers and property buyers through an in-depth analysis and insights befitting their unique lifestyle desires and budgets. The company has two complementary organizations: Golf Life Properties, the in-house real-estate brokerage specializing in golf course homes and real estate communities, and Golf Life Analytics, owner of an immense catalog of golf club and community data. More information: 800.447.8707.

Robert Rodriguez

Ben Cramer