Industry News

Golf Life Navigators reveals buyer trends

Sept. 5, 2019

Golf Life Navigators Releases Compelling Consumer Buying Trends Report

(NAPLES, Fla.) Golf Life Navigators (GLN) – the world’s only virtual marketplace for consumer-to-club connections – released its compelling new consumer buying trends report showcasing industry defining data for golf communities and the private club sector.

Currently, more than 21,500 prospective private club members have completed GLN’s innovative ProGuide3, which focuses on golf, offered amenities, lifestyle and real estate criteria for identifying and “matching” over 450 private clubs and communities across the Sun Belt.

Among the key highlights of GLN’s Consumer Buying Trends Report are:

  • 94% of buyers indicate the practice facility is the top-ranked amenity within the golf operation.
  • 46% of buyers indicate a preference to live outside the gates of golf communities, a 4% uptick since 2018.
  • Women value the investment into the club five times more important than men.
  • Prospective golf members are looking for more than golf. Trends show a friendly culture, the local weather and beauty of landscaping all rank higher than the golf operation in 2019.

“Our invaluable data provides an incredible resource for one of the most important decisions in a person’s life, especially when considering all the aspects of finding the ideal private club membership and perhaps a real estate investment as well,” says Jason Becker, CEO of Golf Life Navigators. “For so long, this type of information was unavailable for both consumers and private clubs, but the rich treasure trove of data developed from our unique ProGuide3 takes the guesswork out of this crucial decision making process.”
Earlier this year, GLN partnered with Golf Channel’s Golf Advisor and launched an ad campaign that brought awareness to the ProGuide3 algorithm and club matching platform. The ads featured GOLF Channel’s new lifestyle correspondent, Kira Kazantsev, and allowed GOLF Channel viewers across the nation to learn about the many benefits of GLN’s matching platforms.

Based in South Florida with an active presence across the U.S., GLN showcases “best-matched” potential members with golf and country club options in Florida, Arizona, North Carolina, South Carolina, Virginia, California, Texas and Georgia. GLN’s real estate experts, Golf Life Properties, identify primary and secondary residences in golf and non-golf communities.

GLN also recently unveiled the next generation of its marketplace, which offers unprecedented flexibility and access to its platform for clubs seeking exposure and connection with highly qualified prospective members. The updated GLN marketplace now features three levels of participation to provide clubs with an experience tailored to their membership recruitment needs: Marketplace Entry and Marketplace Link. Marketplace Pro will be GLN’s premier level offering clubs a series of data and analytics programming.


About Golf Life Navigators
Based in South Florida with active presence across the U.S., Golf Life Navigators efficiently eases the process of determining the precise golf and country club membership choices for golfers looking to retire, relocate or engage in the “snowbird” life. Created in 2014 by grass-root PGA Professionals, club managers and membership directors, GLN guides discerning golfers, club seekers and property buyers through an in-depth analysis and insights befitting their unique lifestyle desires and budgets. The company has two complementary organizations: Golf Life Properties, the in-house real-estate brokerage specializing in golf course homes and real estate communities, and Golf Life Analytics, owner of an immense catalog of golf club and community data. More information: 800.447.8707.

Robert Rodriguez

Ben Cramer