Industry News

Las Vegas to host PGA Fashion & Demo

Golf Industry Gathers in Las Vegas Next Week for 2019 PGA Fashion & Demo Experience

Top Companies, Influential Buyers, New Day Pattern & New Programming Planned for Aug. 13-14.

LAS VEGAS (Aug. 7, 2019) – The 2019 PGA Fashion & Demo Experience will bring together thousands of golf industry influencers to preview the newest golf apparel and accessory collections; test the latest equipment and golf technology; learn from industry experts; and network with colleagues during new and returning business programs in Las Vegas, Aug. 13-14.


The PGA Fashion & Demo Experience features widespread golf merchandise sourcing from top golf and lifestyle brands and a comprehensive education conference at the Venetian Resort, Aug. 13-14. Additionally, a new Technology Forum presents technology innovations and best practices to grow customer engagement, build facility revenue and enhance teaching methods, offered at no additional cost to attendees on the Show Floor. Two of the event’s most popular evening programs have been refreshed by moving the Fashion Show to the new venue of TAO Nightclub on Tuesday, Aug. 13, and staging the PGA Demo Experience on a new night, Wednesday, Aug. 14, at Topgolf Las Vegas.

“The 2019 PGA Fashion & Demo Experience offers an exciting lineup of events each day and night in Las Vegas,” said PGA Worldwide Golf Exhibitions Event Vice President Marc Simon. “The new Technology Forum, new Fashion Show venue of TAO Nightclub, and new timing for the Education Conference and Demo Experience, add to the excitement of discovering hundreds of new products and services, while connecting with peers over an efficient, and fun, two-day schedule.”

The PGA Fashion & Demo Experience is open exclusively to golf industry professionals and apparel buyers attending multiple Las Vegas Fashion Week trade shows. Advance online registration is open through Aug. 12, at Onsite registration is available in the concourse of the Palazzo Ballroom (Level 5) of The Venetian.

Additional event details are available at



The Venetian
Top golf companies and brands will present hundreds of the latest merchandise to enhance the golf experience – including the newest apparel collections, accessories, equipment, technology, training aids, and golf-related services. The PGA Show Floor, located on the Venetian Level 5 Palazzo Ballroom, will be open on Tuesday, Aug. 13, from 8:30 a.m. - 6 p.m.; and on Wednesday, Aug. 14, from 8:30 a.m. - 3 p.m. View the full Exhibitor Directory at

Complimentary Technology Forum

The Venetian
The 2019 PGA Fashion & Demo Experience presents a new complimentary Technology Forum, focusing on technology innovations and best practices to grow customer engagement, build facility revenue and enhance teaching methods. The National Golf Course Owners Association (NGCOA) will present two technology panel programs to improve customer engagement and facility revenue on Tuesday, Aug. 13. Technology best practices in teaching and coaching golf will be the focus when national PGA Teachers of the Year Mike Adams and Mike Malaska take the stage on Wednesday, Aug. 14. Each complimentary Technology Forum session provides one MSR education credit to participating PGA Professionals.

  • Tuesday, Aug.13

1:30 p.m. – 2:30 p.m. Golf Entertainment Technology = New Revenue

Presented by the NGCOA

4 p.m. – 5 p.m. Facility Management Technology to Boost Spending & Engagement

Presented by the NGCOA

  • Wednesday, Aug. 14

11 a.m. – 12 p.m. Technology Best Practices in Teaching and Coaching Golf

Featuring National PGA Teachers of the Year Mike Adams and Mike Malaska

Education Conference

The Venetian
Industry experts will present topics ranging from proven instruction methods, the latest technology advancements and retail strategies to career growth initiatives and golf facility business solutions during more than 20 classroom seminars, Aug. 13-14, in the Venetian, Level 4 meeting rooms.

The Education Conference, restructured in 2019, will start and end earlier each day to give attendees plenty of time to explore the PGA Show floor, interact with exhibiting companies and network with fellow PGA Professionals. Detailed descriptions of education sessions, instructor biographies and online registration are available at PGA Professionals are able to earn more than 20 MSR credits, through participation in PGA Education and PGA Fashion & Demo Experience programs.

Fashion Show & Networking Party

TAO Nightclub | Tuesday, Aug. 13
The newest apparel collections and golf lifestyle accessories from top designers will be in the spotlight of the PGA Fashion & Demo Experience when the annual Fashion Show and Industry Networking Party moves to the exciting venue of TAO Nightclub in the Venetian on Tuesday, Aug. 13, from 6 p.m. – 8 p.m.

The professional fashion runway production features live music by the TAO Nightclub DJ and is emceed by Golf Channel’s Bailey Mosier. The program also includes an Industry Networking Party throughout the nightclub. The Tuesday evening TAO event is open to all PGA Fashion & Demo Experience attendees and exhibitors.

  • PGA Fashion & Demo Experience Fashion Show Featured Companies

(as of 8/7/2019)


Callaway Golf Apparel

Chervo S.p.A.

Daily Sports


Jofit LLC

Naughty Boy Golf Wear

Original Penguin

Spitfire Petite, Inc.

Straight Down Clothing Co

Swing Pretty


Under Armour

In addition, more than 100 golf resort, apparel and accessories brands are planning to take advantage of Las Vegas Fashion Week to introduce the newest golf and resort fashion trends, plus the latest accessory collections on the Show Floor, Tuesday and Wednesday, Aug. 13-14. View the full Exhibitor Directory at

PGA Demo Experience & Closing Reception

Topgolf Las Vegas | Wednesday, Aug. 14
PGA/LPGA Professionals and golf retailers will preview and test the newest innovations of top equipment and technology companies, while networking with peers, at the PGA Demo Experience and Closing Reception in the exciting setting of Topgolf Las Vegas, now on Wednesday, Aug. 14, from 4 p.m.–8 p.m.

The PGA Demo Experience offers hands-on testing in the Topgolf Level 1 hitting bays, an indoor marketplace and a putting green inside the flagship Topgolf property. Additionally, PGA/LPGA Professionals can compete in the Topgolf Tour Qualifier during the PGA Demo Experience for an additional $6,500 purse ($2,500 to the winning team) and all event attendees can participate in the PGA Demo Experience Putting contest, featuring a $2,500 purse for the top three finishers.

Beverages and light hors d’oeuvres will be served throughout the industry-networking event and free transportation will be provided throughout the night to and from the Venetian. Pukka is the official headwear sponsor of the event and GolferAid is the official gift bag sponsor. PGA Professionals will receive four MSR credits for participating in the event. All PGA Demo Experience attendees must be registered for the 2019 PGA Fashion & Demo Experience and present their badge to enter the event.

  • PGA Demo Experience Participating Companies

(as of 8/7/19)

Adaptive Golfers

Athalonz Golf Shoes

Callaway Golf Company


ERG Golf

Falcon Golf

Foresight Sports


Honma Golf

Miura Golf

Mizuno USA

Perfect Practice by OHK Sports

ProTag America

Pukka Headwear


Skooza Electric Scooters


Srixon/Cleveland Golf

SuperSpeed Golf

Swing Catalyst

Additionally, many equipment and technology companies will meet with influential PGA Professionals and buyers on the Show Floor at the Venetian on Tuesday and Wednesday, Aug. 13-14. View the full Exhibitor Directory at

About the PGA Fashion & Demo Experience
The PGA Fashion & Demo Experience, Aug. 13-14, 2019, in Las Vegas, is an annual merchandise sourcing, product testing, industry networking and professional education event, exclusively for golf industry professionals. Event details and registration are available at

PGA Worldwide Golf Exhibitions: Sherry Major, (305) 318-5208,