Industry News

PGA Value Guide offers perks for pros

August 7, 2019

PGA Value Guide Supports Facilities Through ‘Leaderboard Trade-In Program’

(RALEIGH, NC)PGA Value Guide – the national standard for golf club values – continues to support golf facilities nationwide through its Leaderboard Trade-In Program, which provides PGA Professionals added incentives when trading in used and un-hit clubs at

Since January, the number of PGA facilities who utilize the program has increased nearly 10%. Benefits include a $25 bonus for every $500 of trades, free shipping on all trades greater than $100, trade-in day event marketing support, concierge service to assist in the trade-in process, as well as price matching and exclusive promotional codes for in-year products. Additionally, facilities that trade-in $5,000 or more of equipment in a calendar year earn an additional 2% bonus check on the total amount of product traded-in during each calendar year.

“The PGA Value Guide is already trusted by thousands of PGA Professionals to find the fairest price for their used equipment,” says Ed Byman, CEO at Global Value Commerce. “This program offers additional incentives to ensure our users are receiving the maximum value from their trade-ins, so they can continue to stock and sell the latest equipment on the market.”

“The PGA Value Guide enhances my interaction and sales with customers because I can provide my customers with a quote for their used equipment on the spot,” noted Jamie Costic, PGA Director of Golf at Glengarry Golf Links. “It helps finalize most of my sales, a real closer for deals! In addition, the ease of use and the extra bonuses all help my pro shop’s bottom line.”

Speaking to the trade-in prices on the PGA Value Guide, Kevin Baldizar, PGA Director of Golf at Addison Reserve adds, “The PGA Value Guide price points are the best in the industry and allow us to provide the best values for our members.” Also, Michael Pius, Executive Director at The First Tee of the Upstate commented, “We could not be happier with the PGA Value Guide and are excited to reach the Blue Tier status in the Leaderboard Trade-In Program.”

When utilizing the PGA Value Guide Trade-In Network, PGA Professionals also receive a 30 percent bonus on un-hit clubs, an annual marketing kit, subscription to a digital newsletter and the option to be featured on the PGA Value Guide facility locator map - providing free exposure for their businesses.

Impacting more than $5 billion in golf equipment sales since the inaugural edition in 2004, the PGA Value Guide offers higher introductory price points and longer product lifecycles that result in unprecedented trade-in values.


About Global Value Commerce
Headquartered in Raleigh, NC, Global Value Commerce (GVC) is the owner and operator of the world’s largest e-commerce platform to buy, sell, trade and try pre-owned equipment and new golf gear. Its popular websites include,, and upscale lifestyle retailer is home to UtryTM, the golf industry’s first exclusively online club trial program that allows golfers a two-week test of new equipment from all of golf’s leading manufacturers. This includes drivers, fairway woods, hybrids, full iron sets, wedges and putters.

Beyond its popular retail channels, the company’s PGA Value Guide catalogs vast product information, sets industry standards on pricing and is used by millions of golfers to calculate credit or cash for their trade-ins. The value guide’s complementary trade-in network boasts more than 7,000 PGA Professionals who monetize golf club inventory, notably exchanges, demos and un-hit overstock.

GVC employs 130 people, including PGA members and golf-equipment experts who develop extensive product content and advise customers about how different types of equipment make them better players. Distribution centers in North Carolina, Utah and in Mississauga, Ontario total 100,000 square feet and house more than 400,000 units at any given time.

More information:, 866.843.0262

Ben Cramer