Industry News

Srixon/Cleveland, Asics reach agreement

Srixon/Cleveland Golf/XXIO Announces Exclusive Partnership with ASICS North America

HUNTINGTON BEACH, Calif. — July 24, 2019 — SRIXON®/CLEVELAND® GOLF/XXIO®, a worldwide leader in golf equipment design and manufacturing, is proud to announce an exclusive partnership with ASICS North America to distribute ASICS golf shoes in the United States and Canada. The partnership generates two brand new footwear models, which will be introduced later this year.

“As a leading manufacturer of high quality brands, I am excited to announce that we are partnering with ASICS North America to introduce ASICS Golf Footwear into the U.S. golf market,” said Mike Powell, President of Sales and Marketing at Srixon/Cleveland Golf/XXIO. “ASICS is a huge global sports brand and widely recognized as the leader in performance footwear. They have a rich heritage of innovation, technology and product quality, all of which are synonymous with our corporate heritage and working with ASICS is a great fit for our companies. ASICS Golf footwear will appeal to both golf and sports enthusiasts alike.”

Through this partnership, ASICS will debut two brand new footwear models – The GEL-COURSETM Glide and GEL-COURSETM Duo. Both models were built with inspiration from ASICS legendary running shoes and deliver comfort and flexibility while providing outstanding traction and stability. They will be on sale starting in December of 2019.

“ASICS is thrilled to partner with Srixon/Cleveland Golf/XXIO in North America to bring a new offering of footwear to golfers in the U.S. and Canada,” said Koichiro Kodama, CEO ASICS North America. “Srixon/Cleveland Golf/XXIO has a strong connection and reputation with golfers and ASICS is a brand dedicated to innovation and technology to benefit athletes and people who love sports. This builds upon a partnership that we have globally and we look forward to introducing two new footwear models in the months to come.”

ASICS was founded in 1949 and the company name is based on a famous Latin expression “Anima Sana In Corpore Sano,” which when translated expresses the ancient ideal of “A Sound Mind in a Sound Body.” Over the course of nearly 70 years, the brand has created performance products worn by athletes across numerous sports at the pinnacle of competition.

Based in Huntington Beach, CA, Cleveland® Golf, Srixon®, and XXIO® are all part of the Sumitomo Rubber Industries, Ltd. family and each brand enjoys a strong presence on competitive tours worldwide. Their professional staffs include players such as Graeme McDowell, Keegan Bradley, Hideki Matsuyama, Ernie Els, Inbee Park, as well as many others. Cleveland® Golf, founded in 1979, is a leading equipment manufacturer specializing in short game technologies and solutions that benefit all golfers. Srixon®, with more than 80 years of golf ball manufacturing experience, is committed to producing the highest quality, technically innovative golf balls that offer maximum performance to golfers of all levels of ability. XXIO®, with their long-standing tradition of premium golf clubs in Japan, brings the #1 golf brand in Japan to America. Cleveland® Golf, Srixon®, and XXIO® remain steadfastly committed to providing "Tour proven, premium golf equipment to passionate golfers seeking to improve their performance while enhancing their experience playing the game of golf."

ASICS, an acronym derived from the Latin phrase, Anima Sana In Corpore Sano, meaning “A Sound Mind in a Sound Body.” Staying true to the philosophy by which it was founded, every ASICS innovation, every concept, every idea is intended to create the best product. Our mission is to become the number one brand for the sports enthusiast. To accomplish this, we pledge to continue to make the best product; striving to build upon our technological advances and pushing the limits on what we can learn from the body and its needs in athletic gear. We pledge to bring harmony to the body and soul.

For more information, please contact Noelle Zavaleta (714.889.5853).