Industry News

Golftec opens store in Colma, Calif.

June 27, 2019

GOLFTEC Opens World-Class Instruction and Club Fitting Center near San Francisco

(COLMA, Calif.) – GOLFTEC – the world leader in golf lessons and premium club fittings – announces the opening of a state-of-the-art instruction and club fitting center at 53A Colma Boulevard, Colma, California 94014.


The new facility is 2,580 square feet and has four training bays staffed by a veteran team of highly-trained coaches. These individuals leverage GOLFTEC’s world-renowned teaching technology – including advanced motion measurement, video analysis and premium launch monitors – to help any student find the lesson plan best suited for their unique needs. GOLFTEC students drop an average of seven strokes from their scores.

GOLFTEC Colma also features the company’s enhanced custom club fitting program. The TOUR-like fitting experience combines swing characteristics with ball flight data to help identify optimal golf equipment for each student. An array of clubhead/shaft options are available to perfectly match players of any skill level with the clubs that best meet their needs. Nearly 75% of golfers who went through a club fitting in 2018 gained an average of 25 yards over their previous equipment.

“This will be our closest Center to downtown San Francisco,” says Joe Assell, co-founder and chief executive officer of GOLFTEC. “We look forward to expanding our footprint in the Bay Area to help more golfers play their best.”

GOLFTEC Colma Center Manager Bryan Padua will oversee operations at the new facility.

“We know our golf community has been waiting for a GOLFTEC Center closer to the city limits,” says Padua. “Our Colma location will be the standard for lessons and club fitting in the area.”

GOLFTEC continues to establish itself as the world leader in golf improvement with more data on the golf swing than anyone else in the world, thanks to its award-winning SwingTRU Motion Study. The global GOLFTEC coaching team is comprised of experienced instructors that have graduated from GOLFTEC University – a multi-week certification program based around a curriculum of mastering advanced training of golf swing mechanics and GOLFTEC’s proprietary technology used in all Training Centers. The majority of GOLFTEC Certified Personal Coaches are PGA Professionals who have taught thousands of lessons.

To learn more about GOLFTEC, please visit or call 877-446-5383.

Since 1995, GOLFTEC has become the world’s largest provider of golf lessons and premium club fittings, operating more than 200 corporately-owned and franchised Training Centers in all major U.S. cities, Canada, China, Japan, Hong Kong and Singapore. A top employer of PGA Professionals, the company’s 700-plus coaches have taught more than 9 million lessons with students dropping an average of seven strokes from their scorecards. Its highly-trained coaches leverage leading-edge technology for a completely fact-based approach to instruction, practice and club fitting. GOLFTEC’s leadership position in golf improvement is augmented by its SwingTRU Motion Study™ – the largest ever conducted on golf swing mechanics.

Dan Wooters