Industry News

Imperial launches initiative with GCSAA

June 18, 2019

Imperial expands GCSAA relationship with The First Green

BOURBON, MO – Imperial Headwear, the #1 golf headwear brand as reported by the Association of Golf Merchandisers (AGM) in their Member Survey the last four consecutive years, announced they will partner with The First Green, a philanthropic organization of the Golf Course Superintendents Association of America (GCSAA).

As “Preferred Headwear of the GCSAA,” Imperial extends special discounts to superintendents across the country and has a limited edition “Superintendent Collection” of GCSAA chapters and superintendent-themed products available online at A portion of the proceeds from this online collection are donated back to the GCSAA’s philanthropic organization, the Environmental Institute for Golf (EIFG) and The First Green. To shop the collection, please click here.

First Green is an innovative environmental and STEM (Science, Technology, Engineering and Math) education outreach program using golf courses as environmental learning labs. First Green curriculum benefits young students by helping them apply their classroom knowledge in an outdoor setting. By understanding how STEM concepts connect, students find new inspiration in their school work and in the possibility of a career in golf or a STEM-related field.

Golf Course Superintendents and/or local golf course representatives host students on field trips where they test water quality, collect soil samples, identify plants, design plantings, assist in stream bed restoration and are involved in the ecology and environmental aspects of the golf course.

“The First Green program is an outstanding opportunity to highlight all of the positive attributes of a golf course,” said Connor Healy, superintendent of The First Green, GCSAA said. “It is a direct connection for the students to see what they are learning in their STEM curriculums at school is applied daily in our profession. It was one of the most enjoyable days I have had on a golf course. Getting the opportunity to see a majority of the 100 students’ first experience on a golf course made it impossible not to have a smile on your face. I am excited by the future with the First Green Program and the potential to really improve upon it each time we host the event. The partnership we have formed between Conway Farms Golf Club, Ebinger Elementary School, and the GCSAA has been dynamic and we all look forward to expanding those relationships and continuing to grow and develop The First Green Program in the coming years. We are proud to add another partner into the fold with Imperial Sports that will further help support the program.”

“GCSAA members play such a vital role in the game and we are honored to extend our involvement to The First Green,” said David Shaffer, Vice President of Sales & Marketing at Imperial Headwear. “Golf course superintendents are at the center of the sustainability movement and The First Green passes necessary skills to the next generation, while preparing them for a future in STEM.”

For more information about Imperial Headwear, please visit, contact your local sales representative or call (800) 950-1916.

The Golf Course Superintendents Association of America is the professional association for the men and women who manage and maintain the game’s most valuable resource — the golf course. The golf industry recognizes the association as a key contributor in elevating the game and business.

Since 1926, with a focus on golf course management, GCSAA has been the top professional association in the United States and worldwide. Headquartered in Lawrence, Kan., it provides education, information and representation to more than 18,000 members in more than 78 countries. Its mission is to serve its members, advance the profession and enhance the vitality of the game of golf.

The Environmental Institute for Golf, a philanthropic arm of the GCSAA, is a collaborative effort of the environmental and golf communities, dedicated to strengthening the compatibility of golf with the natural environment. The EIFG concentrates on delivering programs and services that communicate best management practices of environmental stewardship on the golf course.

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About Imperial Headwear
Founded in 1916, Imperial Headwear is the leading manufacturer of premium quality headwear, apparel and accessories for the golf market. Imperial’s products can be found at 96 of the Top 100 and over 70% of the Top 400 golf courses in the United States. The Association of Golf Merchandisers (AGM) has voted Imperial the #1 golf headwear brand for 4 years in a row.

Imperial is committed to style, functionality and perfection in fit and comfort. It is this commitment that has allowed the creation of a wide variety of headwear and apparel with quality that is second to none. Renowned for its superior customer service and art customization capabilities, Imperial offers its products using the most innovative fabrics and designs, as well as logo decoration and embellishment technologies.

For further information please visit or call (800) 950-1916. Follow Imperial Headwear on Twitter and Instagram at @ImperialHats and on Facebook at Imperial Headwear’s 100th Anniversary video can be viewed at

Abby Liebenthal
Marketing Manager
Imperial Headwear