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GolfNow to book times for Grand Geneva


Two Grand Geneva Golf Courses Join the World’s Largest Tee-Time Marketplace and Will Incorporate GOLFNOW’s Industry-Leading Technology to Help Manage its Operations

ORLANDO, Fla. (May 23, 2019) – Golf technology and services leader GOLFNOW has announced a new partnership with Grand Geneva Resort & Spa, a four-diamond resort situated on 1,300 acres in the picturesque glacier-carved area of Lake Geneva, Wisc. Grand Geneva Resort & Spa’s two championship 18-hole golf courses, The Brute and The Highlands, are two of the most challenging in the Midwest and considered among Wisconsin’s best golf courses.

Grand Geneva's The Brute course

Grand Geneva's The Brute course

As part of the new relationship, Grand Geneva Resort & Spa will sell rounds of golf through the world’s largest tee-time marketplace – operated by GOLFNOW – as well as utilize GOLFNOW’s industry leading golf-course management technology to help improve operations at its two world-class golf courses.

“We’re excited to add GOLFNOW technologies to our facility to further enhance the golf experience at Grand Geneva. Our partnership with GOLFNOW will allow golfers access to exclusive offers and a more seamless golf-planning experience,” said David Hallenbeck, director of golf, Grand Geneva Resort & Spa. “At Grand Geneva we make it a priority to offer golfers exceptional experiences and the newest advances in the sport.”

Grand Geneva's The Highlands course

Grand Geneva's The Highlands course

As an innovated technology company, GOLFNOW is constantly improving the way modern golfers and golf courses connect through the Web, email and mobile devices – 24 hours a day, seven days a week. Grand Geneva Resort & Spa joins the nearly 8,000 golf course facilities in 24 countries around the world who currently benefit from the technology and services that GOLFNOW provides.

A premier Midwest vacation destination that has celebrated AAA Four Diamond status for over 20 consecutive years, Grand Geneva is the perfect getaway destination, featuring first-class accommodations with suites and villas and numerous on-site amenities including restaurants, a full-service spa, and ski slopes.

“At over 7,000 yards, our magnificently massive par-72 Brute course is one of the most challenging courses in the Midwest with its beautiful rolling terrain and prominent landscape features,” said Kyle Kunash, Head PGA Golf Professional at Grand Geneva Resort & Spa. “Designed by Robert Bruce Harris, the course can appear to be intimidating but it allows golfers an opportunity to challenge their skills. Our Highlands course is a tighter, shot-makers’ course and encourages golfers to think and play more strategically. A Scottish-inspired, links-style course with scenic hills and lush Wisconsin landscape, our Highlands course was originally designed by Pete Dye and Jack Nicklaus, and then later transformed by Bob Cupp. At Grand Geneva we make it a priority to offer golfers exceptional experiences and advances in the sport.”

In addition to the enhanced marketing services provided by GOLFNOW through its Plus service, Grand Geneva Resort & Spa also will incorporate the cloud-based G1 technology, GOLFNOW’s most popular golf course management platform. G1 will give both golf courses at the resort the ability to facilitate course operations, centralize revenue reporting and provide the facilities with cloud-based operational platforms to better manage both businesses – ultimately selling more rounds.

“Grand Geneva Resort & Spa is well regarded as one of the Midwest’s finest resorts, and its golf courses are well known already inside their Midwest footprint,” said Jerramy Hainline, vice president, sales, GOLFNOW & GOLF Advisor. “We are eager to start delivering results for the Grand Geneva team and our team is excited to see the adoption of our technology and best practices put into action. They have high standards at Grand Geneva and we are honored to align ourselves with their brand.”

Grand Geneva Resort & Spa is owned and managed by Marcus® Hotels & Resorts.

GOLFNOW is an innovative technology company specializing in golf-related products and services that creates seamless ways for golfers and golf courses to better connect. GOLFNOW operates the largest online tee-time marketplace in the world, offering 3.5 million registered golfers a variety of ways to stay connected to their favorite courses and the ability to easily book tee times online and via mobile devices any time of day. GOLFPASS members receive special playing perks through GOLFNOW, including waived booking fees, cancellation protection and extra rewards points. With offices in Orlando, Fla., and Belfast, Northern Ireland, GOLFNOW also provides technology, support and marketing services to nearly 8,000 golf courses in 26 countries around the world. GOLFNOW is included in the GOLF Business Solutions suite of digital businesses, owned by NBC Sports and managed by GOLF Channel, which is available to nearly 500 million viewers worldwide. For more information, go to GOLF Business Solutions.

About Grand Geneva Resort & Spa
Grand Geneva Resort & Spa is an award-wining, AAA Four-Diamond all-seasons resort set on 1,300 acres in the legendary southeastern Wisconsin community of Lake Geneva. Located 90 minutes from Chicago and 50 minutes from Milwaukee, the Grand Geneva Resort & Spa features 355 guest accommodations, including deluxe rooms and suites, along with 29 new villas. On site, guests can enjoy the WELL Spa + Salon; two championship 18-hole golf courses; The Mountain Top, a ski and snowboard facility; 62,000-square-feet of meeting and convention space and three restaurants. Also on the resort’s grounds is the Timber Ridge Lodge & Waterpark, featuring 225 guest suites and 50,000 square feet of year-round, indoor/outdoor waterpark excitement, bringing the total number of rooms on the Grand Geneva campus to 609. For more information, please visit and follow us on Facebook, Twitter and Instagram.

About Marcus Hotels & Resorts
Marcus® Hotels & Resorts owns and/or manages 21 hotels, resorts and other properties in the U.S. The company’s distinctive portfolio includes city-center meeting hotels, upscale resorts, historic properties, and premium branded and independent first-class hotels. Marcus Hotels & Resorts is an approved operator for all major lodging brands. A leader in the hospitality industry since 1962, Marcus Hotels & Resorts creates asset value for hotel owners through its expertise in management, development and product repositioning. This includes hotel food and beverage concepts developed by its Marcus Restaurant Group, featuring premier brands such as Mason Street Grill, ChopHouse, Miller Time Pub & Grill and SafeHouse Restaurants. For more information, please visit: and follow the company on Facebook and Twitter (@MarcusHotels).

-NBC Sports Group-

Media Contact:
Dan Higgins
GOLF Communications