Industry News

Boyne Golf seeks ROPs for promotions

For Immediate Release
May 7, 2019

Boyne Golf Seeks Agency to Develop Creative Brand Awareness

Petoskey, MIBoyne Golf, one of the largest and most-lauded golf resort companies in the U.S. is seeking a request for proposal (RFP) from prominent advertising partners to develop breakthrough creative and brand awareness promoting the quality and depth of Boyne Golf’s award-winning golf and resort destinations in Michigan.

The BOYNE Golf story began in the mid-1950s when ski industry pioneer, Everett Kircher, developed a nine-hole course to attract summer business and retain staff at Boyne Mountain Resort. With the vision of taking golf to a new level when he developed Boyne Highlands in 1963, Kircher hired the No. 1 course designer of the time, Robert Trent Jones Sr., to design the regions first nationally acclaimed golf course and The Heather opened for play in 1966. It was named the 2019 Golf Course of the Year by the National Golf Course Owners Association (NGCOA).

For more than 50 years, the Kircher Family has continued to expand Everett’s vision and today operates one of the largest family-owned golf resort operations in North America, with 10 courses in Michigan spread across 10,000 acres and three resort destinations, plus courses in Big Sky, Montana and Sugarloaf, Maine.

Boyne Golf's Bay Harbor Links
Boyne Golf's Bay Harbor Links

Boyne Golf's Bay Harbor Links

The Inn at Bay Harbor and Bay Harbor Golf Club, Boyne’s flagship properties, feature 45 holes, including three golf course combinations designed by Arthur Hills (Links/Quarry, Quarry/Preserve, and Preserve/Links), and the scenic Crooked Tree Golf Club, with one of the most beautiful and iconic hotels in America, all set along a scenic five-mile stretch of Lake Michigan shoreline. The resort and golf club have received the Editors’ Choice Award by Golf Digest as one of the Best Golf Resorts in the Midwest, and GOLF Magazine has named it one of North America’s “Premier Resorts” (Gold).

Boyne Highlands, rated the No. 1 Golf Resort for Value by, features 72 holes of premier golf design. In addition to the previously mentioned Heather Course, the resort includes a scenic variety of golf options including the Hills Course, crafted by Arthur Hills, The Donald Ross Memorial, which is a rendition of the legendary architect’s great holes from around the country, and the always-fun Moor course. The Highlands is the perfect buddy trip destination for golfers who like to play as many holes as they can during the long summer daylight hours northern Michigan features.

Boyne Mountain not only features two fun 18-hole courses (The Monument and Alpine), along with the charming Mountain Grand Lodge & Spa, it is also the leading family-friendly golf destination in the region with the Avalanche Bay Indoor Waterpark, junior golf camps, and various kid golf programs. Golf Digest named Boyne Mountain one of its “Top-10 Destinations for Family Golf Trips.”

Beyond the world-class golf, Boyne is centered amid one of America’s most beautiful vacation spots. The scenic Lake Michigan beach towns of Charlevoix, Harbor Springs and Petoskey are minutes away, and a side trip to Mackinac Island is easily managed. Guests can enjoy award-winning spas, waterfront dining, sandy beaches, watersports, gaming, microbreweries, wineries, hiking, biking, tennis, zip-lining, shopping and more capped by the spectacular northern Michigan sunsets.

For more information on BOYNE Golf, visit

Agencies interested in submitting an RFP, please contact Ken Griffin/Boyne Golf, Director of Golf Sales and Marketing at (231) 439-4939 or email

Media Contacts:

Kevin Frisch PR

Kevin Frisch

(989) 614-0241

Carl Mickelson

(512) 797-2673