Industry News

Golf Life Navigators hires Samelson

April 24, 2019

Golf Life Navigators Adds Brian Samelson as Strategic Advisor

(NAPLES, Fla.)Golf Life Navigators (GLN) – the world’s only marketplace for consumer-to-club connections – has added Brian Samelson as a strategic advisor to assist in expanding the company’s technological capabilities.

A veteran of the bourgeoning Southwest Florida technology community, Samelson’s expertise will help GLN continue the evolution of the company’s subscription software systems. He is a lifelong entrepreneur and founder of numerous companies as well as an industry leader in bringing subscription-based software to the B2B marketplace.


Most recently, Samelson founded The Two39 Group LLC, whose mission is to empower organizations to reach their full potential via a multifaceted approach including building collaborative business communities, consultative services, training, and investments with a focus on adding value to early stage technology startups and SMBs.

“GLN has seen a meteoric rate of growth over the last 12 months, thanks in large part to the unique technology their platform provides to help private clubs bolster their membership rolls,” says Samelson. “I look forward to helping the company continue to evolve and serve both clubs and consumers in new and exciting ways.”

“Brian has built a stellar reputation as a shrewd strategic thinker and someone who knows how to help a business move to the next level,” says Jason Becker, GLN’s CEO. “His guidance will play a significant role as we look to continue to our quest to provide innovative ways to connect consumers with the private club of their dreams.”

Based in South Florida with an active presence across the U.S., GLN uses the unique algorithm of its automated online ProGuide³ questionnaire to create a stress-free targeted marketplace for “best-matched” potential members with golf and country club options in Florida, Arizona, North Carolina, South Carolina and Virginia. GLN’s properties division identifies primary and secondary residences in golf and non-golf communities.

GLN’s unique ProGuide³ has been referred to as “eHarmony meets Zillow for golf” and focuses on three crucial criteria when identifying “matching” clubs: golf, amenities and lifestyle. To date, more than 8,600 golfers completed the free, 10-minute questionnaire. From the results, up to six “best-matched clubs” are presented for consideration.

About Golf Life Navigators
Based in South Florida with active presence across the U.S., GLN efficiently eases the process of determining the precise real estate, golf and country club membership choices for golfers looking to retire, relocate or engage in the “snowbird” life. Created in 2014 by grass-root PGA Professionals, club managers and membership directors, GLN guides discerning golfers, club seekers and property buyers through an in-depth analysis and insights befitting their unique lifestyle desires and budgets. The company has two divisions: Golf Life Properties, the in-house real-estate brokerage specializing in golf course homes and real estate communities, and Golf Life Analytics, owner of an immense catalog of golf club and community data. More information:, 800.447.8707.

Ben Cramer

Julie McKay