FOR IMMEDIATE RELEASE
CLEATED FOOTWEAR PART OF HISTORY-MAKING VICTORY AT THE MASTERS
BRENTWOOD, Tenn., April 16, 2019 – One of sport’s greatest comeback stories unfolded at Augusta National Golf Club over the weekend and the winner captured his fifth green jacket with his feet planted firmly on the ground thanks to cleated footwear.
With the ground soaked by rains during the week, 20 out of the top 28 finishers at The Masters chose to leverage the stability and traction provided by replaceable cleat technology over spikeless/tennis shoes. This included the winner, who wore custom-made Nike® golf shoes featuring Champ® Pro Stinger® hybrid cleats, to end his 11-year drought at the majors.
“Just a week after replaceable cleats were part of history on the feet of the winner of the first-ever Augusta National Women’s Amateur, we had an even better week at The Masters,” said John Hohman, senior vice president of marketing for PrideSports®. “With rain in the forecast, we knew that cleats were going to play a critical role in the tournament. Then, to have the greatest player of all time make that back nine run to win made it even better.”
Replacement Softspikes® and Champ cleats can be purchased in the golf section of most large retailers, sporting goods stores, golf specialty and golf course pro shops across the country. Cleats can also be purchased online from any of these locations, your favorite online store or directly from www.golfspikes.com.
PrideSports is the undisputed leader in the golf cleat segment with its CHAMP and Softspikes brands. The company recommends golfers change their cleats every six to eight months – or even more frequently based on use – to ensure golfers get the maximum performance out of their footwear.
CHAMP’s Helix®, Zarma Tour® and Stinger® cleats, as well as Softspikes’ Pivix®, Pulsar®, Silver Tornado® and Stealth® cleats, dominate the OEM and secondary market in terms of performance and sales. More information can be found at www.champspikes.com and www.softspikes.com.
Headquartered in Brentwood, TN with offices across America, Europe and Asia, PrideSports provides traction elements and retention systems to athletic footwear manufacturers around the globe as well providing its CHAMP and Softspikes branded products to retail channels worldwide - maintaining a preeminent position within golf, soccer, baseball, football and other sports. In addition, the company provides a full line of golf accessories and is the largest producer and distributor of golf tees in the world, with brands including Pride Golf Tee®, Pride Professional Tee System® (PTS) and Zarma Fly Tee®.
Contact: Mike Alday
Alday Communications, Inc.
615-791-1535 ext. 22