Industry News

Club Champion touts putter fitting

DATE: 4/1/2019

40% Of Your Golf Strokes Are Putts - Your Putter Should Be 100% Fitted To You

Willowbrook, IL -- There’s nothing worse than a three-putt on a hole that should have been an easy birdie. You did everything right up to the green but just couldn’t dial in from inside 10 feet. Should you practice more? Possibly. But there’s a chance something else is keeping you from reaching your putting potential - your equipment.

With advances in club technology, most golfers could effortlessly shave strokes off their game, yet a Golf Magazine study found that 90% of golfers may be playing with improperly fit golf clubs. This means nine out of ten players are missing out on distance and accuracy every time they tee off. Says world-renowned instructor David Leadbetter, “It never ceases to amaze me that golfers buy clubs off the shelf and assume they’re right for them. Whether you’re a great golfer or a casual one, getting a custom club fitting is one of the quickest ways to improve your game.”

So where do you start if you want to upgrade your putting game? You’ll want a fitter that has all the options and the experience to understand your stroke and how to maximize it. Ideally, that’s someone who has the latest advancements in putter technology, as well as the best stroke analysis software, at their fingertips. Chicago-based Club Champion is that fitter.

With their unrivaled number of putter, shaft and grip options, alongside their Science and Motion PuttLab technology, Club Champion is able to match a putter to your game. The approach is unbiased; no specific brand is promoted. Their master fitters have been trained to understand what each putter brings to the table, and their only goal is to find the best combination of components to lower your scores.

To complement their expansive equipment knowledge, Club Champion master fitters are also trained to analyze SAM PuttLab metrics to precisely break down what’s going on with your existing putter. Everything about your stroke - the face at impact, loft, lie angle, consistencies of rotation, club path - should be considered when seeking out a new putter. Data from the SAM PuttLab helps fitters address those things, as well as other elements like toe-hang, face balance, head style, length and more. Your Club Champion fitter will be able to explain what areas need to be adjusted or optimized.

High handicappers see the best results from a custom fitting, but Tour players and veterans of the industry are familiar with Club Champion’s services as well. After his putter fitting, golf writer Ed Travis wrote, "Happily I can report my putting has improved. Essentially three-putts are a thing of the past and there’s a lot more confidence on those in the throw-up zone. A good way to say it is, match the putter to your stroke not change your stroke to match the putter. Everything just seems simpler from aiming to distance control."

Satisfied customers can attest to Club Champion’s expertise. Jason from Woodland Hills, California states, "Putting is all about confidence and not just technique. The putter fitting that I had at Club Champion did two really important things. It told me what kind of putters worked best with my natural stroke and it boosted my confidence as my three putts went down. My putting average has gone down at least a stroke. I can't remember the last time I three-putted. I highly recommend a Club Champion putter fitting for any golfer who is serious about their game."

Whether you are an occasional golfer or on the links every weekend, every player benefits from a custom-fitted putter. A Tour-level putter fitting at Club Champion is $100 and takes about an hour. With more than 50 Club Champion studios across the country, everyone can buy more than just clubs - they can buy guaranteed improvement. To schedule a putter fitting, please call 888-340-7820 or visit


About Club Champion
Established in 2010, Club Champion is a national club fitting and building company headquartered in Chicago, IL. The company currently has more than 50 studios in major markets across the country and will be adding 20 new locations in 2019. The studios carry all the top golf club, shaft and grip manufacturers in the industry, which allows for 35,000+ equipment combinations for customers to trial. Studios are equipped with advanced analysis technology with highly trained certified fitters and builders that must complete an extensive training program. Services include custom fitting and building for all club purchases, repair services, personalization, and highly engaging corporate and personal entertainment events. For more information about Club Champion, visit

Media Contacts
Cassandra Norris | 815.272.5966
Leonard Finkel | 760.822.3465