Industry News

Golf Life Navigators hires Fornaro

February 26, 2019

Golf Life Navigators Hires Romeo Fornaro to Drive Expansion into Arizona, California

(NAPLES, Fla.)Golf Life Navigators (GLN) – the world’s only marketplace for consumer-to-club connections – has hired industry veteran Romeo Fornaro to assist in its expansion with private club partnerships in golf-rich Arizona and California.

Leveraging more than 20 years of experience in the private club industry, Fornaro will be responsible for growing GLN’s presence in the Southwest and on the West Coast. He has vast expertise in helping equity and non-equity private clubs across the country successfully expand their membership rolls.

Fornaro previously worked with the Professional Club Marketing Association in charge of strategic planning and membership sales. Most recently, he led business development at Boardroom Magazine with a focus on advertising and subscription lead generation.

“Throughout my time in the private club industry, it was my responsibility to help clubs find new member leads through traditional channels,” says Fornaro. “Jason and the GLN team have built something truly unique and game changing, providing membership directors with unmatched insights into the motivating factors of potential members.”

“The last 12 months has been a time of incredible growth for us,” says Jason Becker, GLN’s CEO. “Romeo’s unmatched wealth of experience will play an integral role as we look to grow our presence throughout Arizona and California.”

Based in South Florida with an active presence across the U.S, GLN also showcases the unique algorithm of its automated online ProGuide³ questionnaire to create a stress-free targeted marketplace for “best-matched” potential members with golf and country club options in Florida, Arizona, North Carolina, South Carolina, Virginia, California, Texas and Georgia. GLN’s real estate experts, Golf Life Properties, identify primary and secondary residences in golf and non-golf communities.

GLN’s unique ProGuide³ has been referred to as “eHarmony meets Zillow for golf” and focuses on three crucial criteria when identifying “matching” clubs: golf, amenities and lifestyle. To date, more than 10,000 golfers completed the free, 10-minute questionnaire. From the results, up to six “best-matched clubs” are presented for consideration.


About Golf Life Navigators
Based in South Florida with active presence across the U.S, GLN efficiently eases the process of determining the precise golf and country club membership choices for golfers looking to retire, relocate or engage in the “snowbird” life. Created in 2014 by grass-root PGA Professionals, club managers and membership directors, GLN guides discerning golfers, club seekers and property buyers through an in-depth analysis and insights befitting their unique lifestyle desires and budgets. The company has two complimentary organizations: Golf Life Properties, the in-house real-estate brokerage specializing in golf course homes and real estate communities, and Golf Life Analytics, owner of an immense catalog of golf club and community data. More information:, 800.447.8707.

Ben Cramer

Julie McKay