PRESS RELEASE 13 February 2019
BIG MAX CEMENTS MAJORITY MARKET SHARE IN CENTRAL EUROPE
Europe’s number 1 push cart brand BIG MAX reports that the dominance it has had over the European push cart market for over 20 years has strengthened even further with the announcement of 2018 market figures by Golf DataTech.
Data collated by Golf DataTech shows that BIG MAX has achieved twice the market share for its bag range as its nearest competitor and a staggering four times the market share of the second placed brand in its sale of push carts. The results come as BIG MAX has also shown significant brand penetration in the Scandinavian market where it now holds 50% market share in sales of push carts in Sweden.
Through its innovative designs, advances in technology and investment in upcoming markets BIG MAX is sure to continue to grow in one of the most competitive markets in the world. BIG MAX owner Thomas Reiter states, “We are delighted with the results from Golf DataTech’s research. When we introduced the BIG MAX brand to Central Europe 25 years ago we couldn’t have imagined the success it would become. To see such domination of our home markets and wonderful progress being made all over the world is incredibly satisfying and the result of the hard work, dedication and innovation of a fantastic team.
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About BIG MAX
BIG MAX has been Europe’s #1 push cart brand for over 15 years following the unprecedented success of the world’s first 3 wheel push cart the Ti1000. Available in virtually every country that plays golf, BIG MAX is a name that has become associated with quality and innovation. It’s most recent advancement, Fold Flat technology, has seen BIG MAX pioneer push carts that fold down completely flat, in some cases to less than 5” deep. BIG MAX has furthered its reputation for innovation with its AQUA and DRI LITE technology that in the last quarter of 2017 matched BIG MAX push carts by becoming #1 golf bag and travel cover brand in Germany, a traditional marker for # 1 in in continental Europe.