Industry News

PrideSports gains traction with winners

Contact: Mike Alday
Alday Communications, Inc.
615-791-1535 ext. 22


BRENTWOOD, Tenn., February 11, 2019 – The top player on the PGA Tour Champions reached a new high with his victory – wearing cleated footwear – at the Oasis Championship. With his 39th win on the senior circuit, he has now the highest career earnings of anyone who has ever played this tour.

“When the player who is known as one of the most meticulous ever to play chooses to wear footwear featuring replaceable cleat technology, you know that cleats make a difference on the course,” said John Hohman, senior vice president of marketing for PrideSports. “How your feet make contact with the ground is critical to a solid, consistent golf swing and the – arguably – most prolific golfer ever on the PGA Tour Champions has proven that again.”

Overall, it was another strong finish for golfers wearing cleated footwear across all professional tours this past weekend. At the PGA TOUR’s Pebble Beach Pro-Am, 41 of the top 45 finishers chose replaceable cleat technology over spikeless/tennis shoes. Cleats were also prevalent on the footwear of the winners of both the European Tour and LPGA Tours’ ISPS Handa Vic Open, as well as the victor at the Tour’s Panama Championship.

PrideSports is the undisputed leader in the golf cleat segment with its CHAMP® and Softspikes® brands. CHAMP’s Helix, Zarma Tour and Stinger cleats, as well as Softspikes’ Pivix, Pulsar, Silver Tornado and Stealth cleats, dominate the OEM and secondary market in terms of performance and sales.

About PrideSports
Headquartered in Brentwood, TN with offices across America, Europe and Asia, PrideSports provides traction elements and retention systems to athletic footwear manufacturers around the globe as well providing its CHAMP® and Softspikes® branded products to retail channels worldwide - maintaining a preeminent position within golf, soccer, baseball, football and other sports. In addition, the company provides a full line of golf accessories and is the largest producer and distributor of golf tees in the world, with brands including Pride Golf Tee®, Pride Professional Tee System® (PTS) and Zarma Fly Tee®.