Industry News

Ecco appoints Thuen to U.S. post

January 21, 2019

Jesper Thuen Appointed General Manager of ECCO® Golf USA

(LONDONDERRY, NH) – ECCO – a leading manufacturer of innovative footwear – names Jesper Thuen General Manager of ECCO GOLF, USA, effective January 14.

Thuen, a former touring professional, has been part of the ECCO GOLF family since 2002. Previously, he held the position of Global Marketing Manager for more than a decade before his move to Singapore in 2016 to oversee the brand’s activities in golf’s emerging markets such as Japan, South Korea and China.


Based at ECCO USA Headquarters in Londonderry, New Hampshire, Thuen will be responsible for managing the continued growth of the ECCO GOLF brand across the U.S., acting as the key liaison between ECCO GOLF Headquarters and the North American market.

“Jesper has been an integral part of the successful growth of our brand in the Asia-Pacific region since his move there,” says Michael Waack, Head of Global Golf at ECCO. “We’re confident that with his skills and expertise, we’ll see our market share grow in the U.S. in the coming years.”

Thuen will oversee all product and sales activities, as well as the development and execution of key marketing campaigns with the overarching goal of maximizing sales to meet key company objectives for the region, alongside managing all golf-related PR activities, specific to the U.S. market.

“This new challenge is one that really excites me,” says Thuen. “I look forward to having a positive contribution in what is an extremely key market for us.”

As part of his new role, Thuen will remain in charge of all global sponsorship related activity at ECCO GOLF.

ECCO GOLF shoes are worn in competition around the world by 2018 European Ryder Cup Captain Thomas Bjørn, Fred Couples, Lydia Ko, Minjee Lee and Caroline Masson, among others.


ECCO®, a world-leading brand of shoes combining style and comfort, has built its success on great design and leather quality, and innovative technology. Founded in Denmark in 1963, ECCO is one of the few major shoe manufacturers in the world, which owns and manages every aspect of its leather and shoe productions, and its retail sales. ECCO is among the largest producers in the world of high-quality leather, which is used in ECCO’s shoes, and own production of leather goods and is also sold to several leading luxury brands. Today, ECCO products are sold in 87 countries in more than 3,300 ECCO shops and shop-in-shops, and at more than 14,000 sales points around the world. The company is family-owned and employs more than 19,000 people worldwide.

ECCO USA is based in Londonderry, New Hampshire. For more information:, 800.886.3226.

Cassie Phillips