January 22, 2019
2UNDR ANNOUNCES PARTNERSHIP WITH FOUR-TIME PGA TOUR WINNER RICKIE FOWLER
In conjunction with the 2019 PGA Show in Orlando, FL, 2UNDRTM proudly announces that it has entered into a long-term global endorsement agreement with PGA TOUR player Rickie Fowler. An individual who transcends sport, demography, and geography, Fowler will be prominently featured in a myriad of marketing campaigns across the globe.
“Golf has always been a strong area of business for the brand,” said Dave Williams, President & Co-Founder of 2UNDR. “Rickie’s reach and influence not only in the game of golf, but across the sports and lifestyle landscape, will enable us to grow much quicker.” Williams would go on to say, “Rickie has been a friend of the brand and has worn our product on TOUR for many years. We are excited to tell the world about our relationship and collaborate on future product lines together.”
“Nobody can see it on TV, but I consider underwear to be an essential element of my wardrobe and styling,” said Fowler. “2UNDR has mastered the perfect combination of comfort, fit, and design that is missing from other underwear brands. It provides maximum comfort on and off the course and allows me to focus on winning golf tournaments.”
Golf industry professionals attending this week’s PGA Show may visit booth 4943 to see the product first-hand and learn more about the brand’s partnership with Rickie. For those unable to attend the show, consider following the brand on Instagram @2undr for future updates regarding the Rickie Fowler signature product line and other happenings.
The vision of 2UNDRTM was simple. Inspired by the kangaroo-pouch, we set out to create a high performance men’s athletic underwear, with the versatility of everyday use. Using the most advanced construction techniques and materials, we were able to separate your equipment from your body to reduce unwanted skin-on-skin contact. With more support than a standard brief and improved airflow to keep you cool, the 2UNDRTM products provide the best fit, comfort and style a man could ever need. Designed in Vancouver, worn everywhere.
ABOUT RICKIE FOWLER
Recognized for his style, admired for his skills, and adored by his legions of fans, Rickie Fowler is one of the world’s most popular athletes. He has recorded eight professional victories, winning most recently at the 2017 Hero World Challenge. In 2014, Rickie recorded top-5 finishes in all four Major Championships, joining Tiger Woods and Jack Nicklaus as the only players to accomplish that feat. A former Oklahoma State Cowboy, Rickie was the No. 1 ranked amateur in the world for 36 weeks in 2008 before turning professional in 2009.
Jack Curry, Vice President jackcurry@2UNDR.com 484.903.3179