FOR IMMEDIATE RELEASE:
January 17, 2019
Toptracer Range Debuting Handheld Solution at 2019 PGA Merchandise Show
Innovation Allows Practice Facilities with Uncovered Hitting Areas
to Capitalize on Toptracer Technology
(Dallas, Texas) – Toptracer – the world’s leading ball-tracking technology, which is revolutionizing how fans watch and play golf – is the Presenting Sponsor of the 2019 PGA Merchandise Show’s Demo Day, where it will debut a new mobile-based handheld solution that allows uncovered driving ranges to capitalize on the revenue-generating benefits of Toptracer Range.
This latest breakthrough from Toptracer will be on display and available for testing, along with the company’s flagship in-bay system, at Tee Area #2 on Tuesday, January 22 at Orange County National Golf Center (Winter Garden, Fla.). Designed to remove barriers for Toptracer installation at facilities without covered structures, the handheld option allows customers to simply download a free app on smartphones or tablets, which displays data on every shot hit.
Toptracer’s ball-tracking technology is now seen on virtually all PGA TOUR television broadcasts. Now, Toptracer Range has leveraged this technology to help facility operators transform their driving ranges into practice and entertainment destinations. It combines tech and fun to create a superior experience that is perfect for all skill levels. Friends and family can compete in a variety of games or play virtual golf on simulated courses, a convenient way for beginners to experience golf in a low-pressure environment.
“Over the past year, our business has grown to five times the size it was in early 2018, as there are now more than 100 Toptracer-enhanced facilities in 16 countries worldwide,” says Ben Sharpe, President of Toptracer Range. “This is just the beginning, as Toptracer Range has the potential to both grow the game by attracting active and latent golfers, as well as help facilities maximize profits. We invite all owners and operators to meet with us at the PGA Show to learn about how we can transform their businesses.”
Using cameras mounted around the facility, Toptracer Range technology displays an array of details on each shot – including distance, speed, launch angle, shape and more – to either in-bay screens or the new handheld app. The Toptracer team works to tailor solutions based on a facility’s budget and available space. Early adopters are reporting substantial gains in customer traffic and earnings.
Beyond its presence at Demo Day, Toptracer representatives will also be on-hand at the Topgolf booth (1513) on the PGA Merchandise Show floor.
Toptracer is transforming the game of golf on the range, on the course, on television and even in major sports stadiums. This dynamic technology tracks the flight of a golf ball, displays its path in video and analyzes every shot hit. Topgolf has leveraged the technology for Topgolf Crush, integration at Topgolf venues, and is licensing Toptracer to driving ranges and tournament directors for a more interactive golf experience. Additionally, Toptracer continues to enrich the experience of watching golf on TV during some of the biggest tournaments in the world, including The Open Championship and Ryder Cup. To learn more, visit toptracer.com.